Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Hot Topics in International Trade - Managed Services and FTZs
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
The FTC’s Proposed Rule Banning Deceptive Reviews and Testimonials
Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148
CMO Series Podcast Special - The Highlights from CMO Series Live in New York
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Thought leadership is also a client and referral source retention tool
Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing - Passle CMO Series Podcast EP143
Yes, your firm should create bingeable thought leadership content
Thought leadership is a process, not a product
Law Firm ILN-telligence Podcast | Episode 91: Amanda Schneider | Epstein Becker Green
Four unexpected lessons about writing that lawyers can learn from cake decorating competitions
Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? - Passle's CMO Series EP140
CMO Series Podcast LIVE - Erin Stone Dimry on Positioning Your Firm as the Go-To Choice
Five reasons you should be curating content if you're too busy to create content
The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a digital era where visual...more
Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content marketing, we think videos...more
All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more
Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your...more
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every dayvideo marketing for law firms (HubSpot). In 2023, online video is expected to account for...more
Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more
Videos are powerful—but cameras can fluster even the most confident legal professional. Don’t let your fear stop you from exploiting this potent communication tool! Before you hit record, try these basic tips to get your body...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals,...more
The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more
Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more
Hi, I’m Lauren Forbes, the Social Media + Marketing Manager at LISI, a digital agency that specializes in law firms and legal service providers. Today, let’s talk about incorporating graphics into your marketing content....more
A website is often a potential client’s first solid impression of any business, including law firms. Therefore, it is important that the design of the website be visually appealing and convey the competence of the firm. Here...more
Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the...more
I talk a lot about using video as a differentiator, and as a way to accelerate the know, like, and trust factors your clients need and want. Voice and video bring you to life and cause people to feel like they already know...more
The German Federal Labor Court (Bundesarbeitsgericht (BAG)) has published the reasons for its two decisions about whether an employee can revoke consent given to his or her employer for public use of the employee’s image in...more