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Advertising Law - August 2014 #3

FTC: Telemarketing Sales Rule Ripe For Review - It’s time to review the Telemarketing Sales Rule, the Federal Trade Commission has announced. Enacted in 1995, the Telemarketing Sales Rule (the Rule) has been...more

FTC Guidelines for Mobile Applications: New Standards for Transparency and Notification Dictate Responsibilities for All Parties...

Mobile applications allow users to direct ill-tempered birds toward the buildings of evil pigs and can operate as a tool to let you know when is the best point in a movie to excuse yourself to the nearest restroom. They are...more

New Privacy Guidelines for Mobile Apps

Do you and your employees use applications on mobile devices to conduct business? Perhaps your organization offers a mobile app to your clients and customers to enhance your products or services. While the availability and...more

Recent Privacy Developments: California AG Continues to Lead on Mobile with New Recommendations and FTC Amends COPPA

Nearly all businesses today are involved in some way in the development or distribution of mobile applications. The first part of this Client Alert highlights recent activities of the California State Attorney General to...more

Advertising News & Analysis - January 3, 2013

In this issue: - FTC Amends Appliance Labeling Rule - What Does “As Seen On TV” Mean, Anyway? - Color or Colour? Color Trademarks Treated Differently in US and EU - FTC COPPA Rule Updates Take...more

Making Sense of the FTC Study on Kids' Mobile Apps

On December 10, 2012, the Federal Trade Commission issued its second report on kids' mobile apps, entitled "Mobile Apps for Kids, Disclosures: Still Not Making the Grade." The FTC was highly critical of the industry and...more

FTC Publishes New Privacy Guidelines for Mobile Apps

The Federal Trade Commission (FTC) released guidelines to assist mobile app developers to comply with truth-in-advertising and basic privacy principles when marketing new mobile apps....more

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