NHL Brand

News & Analysis as of

Las Vegas hockey team revealed: The Golden Knights

A brief update on my post a few months ago about the new NHL team based in Las Vegas, scheduled to begin play in October 2017. As I discussed in my post, the team created some publicity by revealing only part of the team name...more

Reputation Rehab: Coming Out Ahead After a Tough Time

No one wants to face a public relations nightmare. But when controversy threatens to damage your image, you should seize the opportunity to make strategic changes and put forth some positive messaging. All eyes are on you:...more

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