Nike Brand

News & Analysis as of

Where We’re Going, We Don’t Need Ads

Where are we going? The future. Well, 1985’s future, as predicted in 1989. And technically, it’s not the future anymore; it’s the present (and soon, the past). You see, in the movie series Back to the Future, today, October...more

Three Point Shot - February 2015

Will Johnny Be Good, or Will Name Games Go up in Flames? Johnny Gaudreau, left wing for the Calgary Flames, is attempting to high-stick potential interlopers by locking up rights to his now-popularized nickname – Johnny...more

Swoosh & Striped Shoes?

A little over a year ago, I pondered about whether anyone might be confused into believing Nike and Adidas had teamed up, given this shoe display...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity

In This Issue: - Much Ado About YAHOO! - Lawsuits Can Be Easier to Get Into Than to Get Out Of - Johnny Football, Inc. - Excerpt from Johnny Football, Inc.: It should come as no surprise that...more

Driving Differentiation

Jason Voiovich, Director of Corporate Marketing, Logic PD Co-Branding outside of the footwear industry helps create competitive space with Nike...more

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