In This Issue:
- Much Ado About YAHOO!
- Lawsuits Can Be Easier to Get Into Than to Get Out Of
- Johnny Football, Inc.
- Excerpt from Johnny Football, Inc.:
It should come as no surprise that...more
Jason Voiovich, Director of Corporate Marketing, Logic PD
Co-Branding outside of the footwear industry helps create competitive space with Nike...more
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. ...more
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