What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more
High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it...more
Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more
Google makes hundreds of changes to its algorithms each year. Most of them receive very little attention beyond the niche practitioners of the SEO world. However, last month Google announced a new Helpful Content Update—what...more
Optimization is for machines and blogs are for people—but a website has to satisfy both people and search engines. So what’s the solution? Start by obeying the cardinal of content: Never write content purely for SEO....more
There is a fierce debate—and a ton of misinformation—about whether or not you should date new content on your website. We’re going to clear up the rumors and lay out the facts. Spoiler alert: you can’t fool search engines...more
There oughta be a law? As we’ve reported previously, states all around the country have enacted laws that criminalize the posting of revenge porn—nude photographs published without the subject’s consent, often by an ex-lover...more