Search Engines

News & Analysis as of

SEO Content Prioritization for Lawyers

Lawyers looking to rank well in search may find it challenging to know where to start. Search engine optimization is about being relevant but it is also about being useful to your potential clients. Lawyers must provide...more

Important Issues are yet to be corrected in the Right to be Forgotten

The recognition by the European Union of a “Right to be Forgotten” has caused much controversy, but seemingly progress is being made. The Right, which entitles Europeans to petition data controllers to prevent harmful...more

Social Links—Twitter loosens up; case against Google stands; should millennials be in charge of big social media campaigns?

Here’s how Twitter is loosening up its 140-character limit. The federal government will now check the social media history of prospective employees before granting them security clearance....more

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

How Accelerated Mobile Pages (AMP) Affects Attorney SEO (and how to prepare)

Google got to where it is as a company because they are constantly innovating. They find new ways of answering questions for users and delivering faster service based on the devices that people are using. Google’s AMP...more

Recent Amendments to the Russian Personal Data Protection Legislation: The Right to be Forgotten

On July 13, 2015, the Russian President signed Federal Law No. 264-FZ (the Law), which introduced a range of amendments into Russian legislation (the Amendments). In particular, the principle of the “right to be forgotten”, a...more

French Data Protection Wants to Force Google to Extend the Right To Be Delisted to All the Search Engine’s Extensions

On March 10, 2016, the French data protection agency (« CNIL ») pronounced a €100.000 ($111,715) fine against Google Inc. for failure to comply with its formal injunction of May, 2015 ordering the company to extend delisting...more

6 Crucial Elements of Good Local Lawyer SEO

Depending on the industry, local SEO can be much more important than a broader audience. Most of the time, attorneys are focused on serving a local market. Therefore their websites should be tailored to rank well for local...more

Defamation: Internet Crisis Control

Arriving at his warehouse last week Knott Faire, owner of Faire Carpet Cleaning, discovered yet another complaining critique posted on WELP: “Lots of hype, a mediocre cleaning and a hassle at the end. Don’t get tied up with...more

5 SEO Hacks for Every Piece of Attorney Content

Any time attorneys put content on their website there is an opportunity to make it drive traffic. Here are 5 things lawyers can apply to every piece of content to make sure they are getting the most out it. Link Out...more

How to Import Your AdWords Ads to Bing To Get More Clients

There’s no doubt that Google has a firm grip on its core business but lawyers shouldn’t ignore the search giant’s closest competitor Bing (which now has roughly 20% market share in search). If you are already using AdWords,...more

4 Tips for Getting Potential Clients to Click on your Search Results

A meta description is that snippet of text you see in search engine results pages. It is one of the most basic on-page elements[1] that should be optimized with keywords and for length. The meta description’s purpose...more

JDB 077: How Can a Solo Lawyer Compete with the Big Law Firms?

The numbers just don’t add up. How can a solo attorney or a small firm really believe that they can compete with the big law firms and their big advertising budgets and in-house marketing departments?...more

The Five Stages of Online Lead Generation

On October 30, the FTC presented a workshop on lead generation entitled Follow the Lead. Online lead generation is an area receiving increased regulatory scrutiny by the FTC and other regulators, including the CFPB. Over the...more

U.S. Supreme Court Oral Argument in Spokeo, Inc. v. Robins

This morning the U.S. Supreme Court heard oral arguments in Spokeo, Inc. v. Robins, No. 13-1339. As our loyal blog readers know, this is a case that corporate counsel need to follow closely in light of the stakes for the...more

JDB 072: Lawyer Marketing Score – Interview with CEO Dan Weeks

Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”....more

The Authors Guild v. Google, Inc. USCA Second Circuit, October 16, 2015

Second Circuit affirms district court's holding that Google's creation of searchable, digital copies of tens of millions of books constitutes fair use under Copyright Act, because Google's search service merely provides...more

Second Circuit Holds That the Google Digital Books Project Is Protected Under the Fair Use Doctrine

On October 16, the Second Circuit ruled that Google’s scanning of millions of books without the copyright holders’ permission, for use in its “Google Books” database, is permissible under the fair use doctrine. Google Books...more

Second Circuit Affirms Fair Use in Google Books Decision

The Second Circuit Court of Appeals ruled today that Google's digitization of books for use in its Google Books and Google Books Library Project is not copyright infringement. The Court also ruled that providing a public...more

The Importance Of A Trademark Registration In A Global Economy

A trademark registration is an important asset in a global and online economy. Owning a trademark registration can increase a company’s value to potential investors or purchasers, allow a company to secure rights in a mark...more

Court Finds No Obligation for Plaintiff to Produce ESI in a Preferred Search Engine (Kentucky)

United States v. Meredith, 2015 WL 5570033 (W.D. Ky. Sept. 22, 2015)- In this criminal matter, the defendant brought a motion to compel the plaintiff to provide electronically stored information in a more usable format...more

The City Commission Clarifies the “Fair Chance Act”

As previously reported, among the legislation passed this year under Mayor DeBlasio, New York City passed the “Fair Chance Act” (“FCA”), which severely restricts an employer’s ability to conduct criminal background checks on...more

Google and the Right to be Forgotten: The French Data Protection Authority Takes the Matter Further

On June 12, 2015 the French Data Protection Authority (Commission Nationale de l’Informatique et des Libertés – CNIL) issued a notice ordering Google to draw all the consequences of the CJEU May 13, 2014 ruling and to apply...more

JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

Inside the Mind of a Size Protest Lawyer

It is the end of the federal government’s fiscal year and ‘tis the season for protests. Protest lawyers are sharpening their keyboards. And some unfortunate small businesses are about to lose a hard-won contract due to a...more

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