Search Engines

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“River Crabbing” Chinese Search Engine Battles for Freedom of Expression in the U.S.

In 2004, the Chinese Communist Party announced a new national goal of building a “Harmonious Society.” Since then, this goal has often been cited by the Chinese government as a reason for Internet censorship. In Mandarin,...more

Web tax into force?

The now “famous” web tax (or Google tax) on the purchase of on-line ads and sponsored links on search engines might come into force on the 1st of March 2014 having an impact on the Internet liability regime, unless the...more

Yahoo and Yelp Team Up for Local Search

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the...more

Google will find paid links

At one time, purchasing paid links was one of the most popular strategies to improve a law firm’s search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to...more

Europe: CJEU - Dedicated Meta Search Engine Infringes Database Rights (Autotrack v Gaspedaal)

On 19 December 2013 the Court of Justice of the European Union rendered an important judgment concerning the interpretation of Article 7 of Directive 96/9/EC regarding the legal protection of databases (the 'Database...more

Europe: Mosley v Google – game, set but not match yet.

On November 6, a Paris Court ordered Google to filter out hyperlinks to images of former F1 boss Max Mosley in an allegedly Nazi-themed sadomasochistic orgy. (TGI Paris, 17e ch., 6 novembre 2013, RG 11/07970, Max Mosley c....more

How Google’s Updates Have Changed the Game for Law Firm SEO

As the lifeblood of many personal injury law firm marketing programs, maximizing SEO can be critical. Recent changes Google made to its search algorithms have certainly made waves throughout the legal community. For many...more

Germany: Google not held liable for link to website with allegedly defamatory content

On 5 September 2013 the District Court in Mönchengladbach rejected the claim brought by a history professor (plaintiff) against Google (defendant). The plaintiff’s claim for cease and desist targeted at the deletion of a link...more

Bing Local Rewards SPAM

We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results. While Yahoo! and Bing are both powered by the same...more

No Need to Panic. Changes to Search Algorithms are Constant.

Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the...more

Does active blogging really help your website?

We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from...more

Advertising News & Analysis - July 25, 2013

In this issue: - Digital Advertising Alliance Unveils Mobile Privacy Guidelines - FTC Tells Search Engines and Social Media Sites: “You Got to Keep 'Em Separated” - Nine Out of 10 Regulators Prefer...more

Tenth Circuit Rejects Infringement Claim Against Use of Competitor’s Trademark as Search Engine Keyword

The practice of using a competitor’s trademark as a keyword to trigger sponsored links in Internet search engines received a boost this week from the U.S. Court of Appeals for the Tenth Circuit....more

Advertising Law -- Jul 11, 2013

FTC to Search Engines: Make Ads Distinct - Eleven years after last issuing guidance to search engines about displaying paid search results, the Federal Trade Commission sent letters to dozens of companies, including...more

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