Google AdWords have long been used by businesses to ensure that their business listings feature on top of the Google search results when the users search for particular terms (which have been bought by a business from...more
In a wide-ranging opinion, the US Court of Appeals for the Federal Circuit affirmed the district court’s grant of summary judgment of invalidity for lack of patent eligible subject matter under 35 U.S.C. § 101 with respect to...more
The Federal Circuit has affirmed a lower court decision that patent claims for methods and systems for improving how search results are displayed to users are patent-ineligible. The case is IBM Corp. v. Zillow Group, Inc....more
If you’ve ever been part of a website overhaul, then you know how complex it can be. When it’s time to transition your website, there is so much to think about. It’s easy to focus on the great new user experience and...more
Google LSA Ads came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more
It’s not a heat wave, it’s a wave of hot eDiscovery case law disputes! Our August 2023 monthly webinar of cases covered by the eDiscovery Today blog discusses six disputes including a motion to compel a forensic examination...more
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results....more
When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in...more
This week’s Update features an important update from my partner Eryn Hoerster on recently proposed federal legislation designed to reign in alleged drip pricing abuses. Readers of our Update know that we’ve featured several...more
In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter...more
If you’ve performed a search for a local service or business recently, you’ve undoubtedly encountered Google Business Profiles (GBPs) at the top of the search results. When claimed and optimized correctly, these listings can...more
As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity: 1. Ensuring a website has no technical...more
For law firms, making their website visible online is of critical importance. Any organization is likely to have the goal of a strong web presence and being found easily on the internet. For companies that operate within...more
Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword...more
On November 10, 2021, the European Union’s General Court issued a decision largely upholding the European Commission’s finding that Google abused its dominant position by favoring results from its own comparison-shopping...more
This week’s Update features stories on the divergent paths of two of the leading metasearch sites – Kayak and Trivago – and updates on recent efforts by airlines JetBlue and RyanAir to grow their direct bookings. Enjoy....more
This week’s Update features details on two recently filed lawsuits — one by American Airlines against Sabre and the other against Southwest Airlines by airfare discounter, Skiplagged. Enjoy....more
Over 2 years since the UK Government first laid out its plans to introduce a new regulatory framework for “online harms”, the Online Safety Bill was published on 12 May 2021. The Bill imposes duties of care on providers of...more
This week’s Update provides additional information (and perspectives) on Tripadvisor’s new subscription program (Tripadvisor Plus), parity updates from South Korea and the latest on Fareportal’s antitrust claims against...more
This week’s Update features several stories on the big online travel newsmakers of last week – Google and Kayak. Enjoy....more
Data collection is not a departmental island — in fact, it’s crucial that key departments, including IT, legal, and compliance, work together to get the job done right. Unfortunately, this is easier said than done, and teams...more
On 7 January 2020, Directive (EU) 2019/2161 (the "Directive") came into force, setting into motion a swathe of measures aimed at modernizing the existing consumer protection rules, bolstering the level of protection available...more