SEO

News & Analysis as of

How Lawyers Can Check their Backlink Profile to Maintain a Healthy Site

Inbound links are one of those factors influencing SEO that can have the biggest impact (both positive and negative) on a lawyer’s website. Links are a unique part of SEO because they are so impactful and can happen without...more

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

How Accelerated Mobile Pages (AMP) Affects Attorney SEO (and how to prepare)

Google got to where it is as a company because they are constantly innovating. They find new ways of answering questions for users and delivering faster service based on the devices that people are using. Google’s AMP...more

How Lawyers Can Choose the Right SEO Agency

The profession of optimizing websites for search is relatively new compared with many other professional jobs. The industry is largely unregulated and it’s easy for attorneys to get taken by smooth talking sales people who...more

6 Crucial Elements of Good Local Lawyer SEO

Depending on the industry, local SEO can be much more important than a broader audience. Most of the time, attorneys are focused on serving a local market. Therefore their websites should be tailored to rank well for local...more

How Lawyers Can Perform an SEO Audit and the tools to do it

SEO can be a lot less complicated when you know what you are looking for. It helps to do an audit of a website to see what needs to be done and lawyers can get a pretty good idea of the basics that need improvement using a...more

Link Piggy Backing for Lawyers: How to Outrank your Competition

Inbound links are a fundamental part of ranking well in search. Directories, social sites, and local organizations can be low-hanging link fruit for lawyers, but what about their competition? How do the sites showing up...more

Tips for Attorney Brand Bidding and PPC Optimization

Bidding on a firm name is nothing new. In fact it is usually a great idea because branded terms are very cheap, they convert well and they can be a good placeholder until a solid SEO strategy reaches maturity. ...more

5 SEO Hacks for Every Piece of Attorney Content

Any time attorneys put content on their website there is an opportunity to make it drive traffic. Here are 5 things lawyers can apply to every piece of content to make sure they are getting the most out it. Link Out...more

5 Usability Mistakes that Impact Attorney SEO (and how to fix them)

Google’s core algorithm is one of the most sophisticated in the world yet it still has trouble understanding text, it cannot see images or watch video in the same ways that humans are able to see and understand these forms of...more

5 Ways Attorneys Can Build Great Links in 1 Month or Less

If we could only give one piece of advice for doing well with SEO in 2016 it would be to earn high quality links to your website. Even though the concept of link building is very simple (one website linking to another),...more

How Lawyers Can Rank for a Keyword in 7 Steps

Getting a page on your site to rank for a given keyword phrase is not really a nebulous process. In other words there are certain things that (if done right and done consistently), will get a page to rank well for the...more

How To Submit A Successful Reconsideration Request

Reconsideration requests are a webmaster’s tool for getting back into the good graces of Google after a site has been slapped with a manual search penalty. We’ve seen this more than a few times with new clients who come to...more

How Lawyers Can Save Their SEO from a Site Migration

There are a lot of reasons you might be migrating a site. Maybe you’re moving from one agency to another or perhaps you’ve switched your domain name. Any time you change your URLs or move the files that make up your site,...more

6 Reasons Why a Law Firm Scholarship Campaign is Gold

The quality and quantity of inbound links pointing at your website is a powerful factor in where it ranks in search. As part of a multi-faceted SEO strategy, a good link building campaign can do wonders for your traffic. ...more

JDB 072: Lawyer Marketing Score – Interview with CEO Dan Weeks

Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”....more

More Local SEO Tips for Lawyers

Focusing on a local SEO strategy just makes sense for lawyers. Most of the time attorneys are going after a narrow regional market and having a strong presence on the web for local searchers is very important. As time goes...more

Screaming Frog for Onsite SEO Audits

On onsite or onpage SEO analysis refers to all of those things that are within your direct control on your website. Things like the page copy, titles, heading, URLs, internal links, load times and other elements all fall...more

JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

Centroid Location and What It Means for Local SEO

These days local SEO is all about where the user is located in relation to what they are searching for. Google has worked hard to deliver relevant results to its users and people could see one of a dozen different search...more

Cleaning Up Inconsistent NAP

The inconsistency of citations is one of the most prevalent problems when it comes to local SEO. People searching for attorneys in their area are often looking for contact information and when lawyers have inaccurate...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

5 AdWords Hacks for Attorneys

Google AdWords is a complex animal. Even pros that know it very well can learn new things about it. The interface and features change on a regular basis so there are always bound to be some things you did not know about. ...more

The Roundup: Last Week’s Recommended Reading (August 21, 2015)

5 Best Practices to Improve SEO for Your Firm’s Website: The reality is that if people can’t easily find your firm and your attorneys online, they won’t — and will instead turn to a competitor with better digital...more

Blog Comment Link Building for Lawyers (The Right Way)

As SEO has evolved over the years, online marketers have tried just about every trick in the book to get their sites to rank well in search. As far as link building is concerned, there have been some once acceptable tactics...more

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