SEO

Onsite SEO Tip #12 - Meta Descriptions & Meta Tags for Attorneys [Video]

In this video we discuss what are law firm meta descriptions and how they can effect actions after a search query. In addition, the video also talks about meta tags and relevance and how they may impact SEO for lawyers. ...more

Professionals, You Can’t Ignore SEO

Originally posted in The National Law Journal on May 13, 2013 - Search Engine Optimization — or SEO — is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions...more

Onsite SEO Tip #11 - Local SEO Optimization for Lawyers [Video]

This video is how to optimize your website for local search for lawyers. It discusses 6 ways to improve local SEO for attorneys: 1. Add Geographic Keyword Pages 2. Use Geographic Keywords for Title Tags & Meta...more

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more

Increase your influence beyond your own blog

Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more

Onsite SEO Tip #9 - Law Firm Bounce Rates & Avg. Time On Site Numbers [Video]

In this video I talk about bounce rates and time on site numbers and how they can effect your law firm's SEO. Bounce rates are the % of visitors that leave your website immediately before navigating to any other page on your...more

JDB 021: The #1 Thing You Must Do to Be Successful at Online Marketing

Many lawyers believe that the end game of marketing their law practice online is to be #1 in the Google search rankings. And while it is true, we all want to be number one with Google, it is just as vital (if not more) that...more

Attorneys – Avoid These 5 Title Tag Mistakes

Mistake #1 – Exceeding 69 Characters - When you create your title tags keep in mind that you cannot exceed 69 characters because they will not be visible by the search engines. Do competitive keyword research and list...more

Onsite SEO Tip #8 - Fixing Broken Outgoing Links On Your Law Firm's Website [Video]

In this video we discuss how to find and fix broken outgoing links on your law firm's website. Broken links may lead to a poor user experience and may be harmful to your website's SEO efforts. It is important to fix them...more

Onsite SEO Tip #7 - 301 Redirects for Law Firm Websites [Video]

This video is about 301 redirects for your law firm website and the importance of them. It discusses how to find 404 errors that need redirected because they can negatively effect your law firm's SEO. It also describes how...more

Campmor, Inc. v. Brulant, LLC

Opinion Denying Daubert Motion in Limine to Exclude SEO Expert at Trial

Defendant Brulant moves in limine to preclude the testimony of Brian Cooper, Plaintiff Campmor’s expert witness on search engine optimization (“SEO”). The Court held a Daubert hearing on April 10, 2013. The motion is denied....more

How website security can harm your firm’s marketing efforts

On the weekend of April 13, 2013, widespread reports of a WordPress attack spread throughout the internet. The story got traction on mainstream publications like Forbes, Information Week, and NBC News, putting some website...more

Onsite SEO tip #6 - Optimized Images for Law Firms [Video]

In this video we talk about how to optimize images for your law firm's website. Image SEO optimization begins with a healthy title, keyword based alt-text and image compression. A descriptive title may be beneficial for...more

Onsite SEO Tip #5 - SEO Friendly URLs for Lawyers [Video]

This video is how to create SEO friendly URLs for attorneys. It discusses how to find a keyword based URL, which URLs to obtain and avoid, best and worst URL structures and more. It will show you how to edit your permalinks...more

Onsite SEO Tip #3 – XML Sitemaps for Lawyers

What Is A Sitemap? “Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap — usually called Sitemap, with a capital S — is a list of the pages on your...more

Onsite SEO Tip #2 - Improving Your Law Firm's Website Speed [Video]

This video explains how to check your law firm's website speed, what to do to improve browser caching, image compression and why website speed is important for SEO....more

The value of your SEO ranking in Pay Per Click charges

Law firms often look at their SEO investment in terms of increased rankings, web leads, phone calls, and other measurable improvements. But there is another way to look at your SEO investment, the pay-per-click value. The...more

Onsite SEO Tip #1 - Header Tags for Lawyers [Video]

This is a video of how attorneys can use header tags to improve their onsite SEO. It explains what header tags are, how to create them and also why they are important for search engine optimization for law firms. ...more

Social networks do not deliver more leads than search engines

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

Top 7 Law Firm Directories (Submission Tutorial) [Video]

This is a video submission tutorial for 7 of the top law firm directories attorneys may use to help increase their search engine rankings and local visibility. The videos explains where and how to submit to each legal...more

Local SEO for Lawyers: Tips Every Law Firm Should Apply

Local law firm SEO is quite different than global SEO. Where link building plays a major role for global search engine optimization geographic citations play an integral part of ranking well locally. Here is a beginner’s...more

Pinterest Marketing Tips For Lawyers

Onsite Pinterest Tips For Attorneys Add A Pinnable Image To Each Post & Page Pinterest can be a great source of traffic for your law firm. In order to take advantage of Pinterest you have to have a pinnable...more

Google to Downgrade Search Rankings of Copyright Infringers

Google has announced a change to its search algorithms which now will take into account the number of copyright infringement notifications received for any given site. Google specifically stated that this may lower the...more