Social Media, Federal Trade Commission (FTC), Native Advertising

Social Media Regulation: Advertising, Marketing and the FTC

Holland & Knight LLP on 11/4/2019

Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Oct. 17, 2019. Mr. Ostheimer has been with the FTC for nearly three decades, currently serving...more

FTC Swats Public Relations Firm and Publisher for Misleading Olympic-Themed Mosquito Repellant Product Endorsements and Native...

Sheppard Mullin Richter & Hampton LLP on 12/7/2018

On November 20, 2018, the United States Federal Trade Commission (“FTC”) proposed two FTC consent orders against two Georgia-based companies, Creaxion Corporation (“Creaxion”) and Inside Publications, LLC (“Inside”) and their...more

Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Buchalter on 8/16/2017

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great ways to interact with friends, family and potential customers. They are great avenues for advertising and promotion of one’s...more

Updates Regarding the FTC Guidelines for Promoting Products on Social Media

Buchalter on 5/12/2017

In July of 2015, I wrote about the New FTC Guidelines for Promoting Products on Social Media. I discussed the FTC’s rationale, concerns and stance on using social media to advertise and promote products. At the time, when the...more

Your newest Instagram follower, the FTC: Agency reminds endorsers and marketers to #disclose with over 90 warning letters

Hogan Lovells on 4/28/2017

The Federal Trade Commission (FTC) reminded celebrities, social media influencers, and marketers that failing to disclose material connections to the products they endorse is #notokay. ...more

Influencer Marketing: The FTC's Evolving Policies on Paid Promotion Disclosure

Knobbe Martens on 3/6/2017

Rapid Growth of Influencer Marketing - With more consumers cutting the cord to their TVs and paying for premium subscriptions or ad blockers to avoid advertising, social media has become an important medium through which...more

2016: Our Greatest Hits

Morrison & Foerster LLP - Social Media on 1/10/2017

Last year we explained how companies could protect their social media currency and heed the FTC’s warning on native advertising. We examined court opinions establishing the criteria for enforceable website terms of use and...more

Top 10 Litigation Risks and Trends for Retailers

Perkins Coie on 12/16/2016

With the 2016 holiday shopping season in full swing, the risk of litigation heightens for retailers. We created our own version of a “holiday list” to identify the top-10 risk areas where retailers may be vulnerable to claims...more

Regulators and Industry Thought Leaders Discuss Issues in Social Media Advertising - Highlights from "The FTC, Native Advertising...

Holland & Knight LLP on 9/29/2016

Holland & Knight and the Word of Mouth Marketing Association (WOMMA) on Sept. 21, 2016, held an informative, half-day seminar featuring presentations and a panel discussion of trends and forefront regulatory compliance issues...more

Marketing your brand with influencers? Make sure the FTC hits the “Like” button

Coblentz Patch Duffy & Bass on 9/28/2016

Brand owners and their attorneys are grappling with an important question: how to disclose their connections to luminaries like PewDiePie. If you haven't heard of PewDiePie, don't worry—he's a 26-year old Swedish...more

To (Dis)Close for Comfort–FTC Workshop Seeks Effective Consumer Disclosures

Ballard Spahr LLP on 9/27/2016

A goal of providing effective disclosures to consumers is to allow consumers to make informed decisions. But what must be done to make disclosures effective? This was the question the Federal Trade Commission (FTC) explored...more

Advertising Law - September 2016 #3

Manatt, Phelps & Phillips, LLP on 9/22/2016

Consumer Groups Urge FTC Action on Influencers - Consumer groups are urging the Federal Trade Commission to review comments by social media influencers for possible violations of the agency's guidance regarding...more

Social Links: Google penalizes sites with pop-up ads; proposed Federal legislation to criminalize revenge porn; ad industry group...

Morrison & Foerster LLP - Social Media on 8/29/2016

Google is cracking down on mobile pop-up ads by knocking down the search-result position of websites that use them. The National Labor Relations Board decided a social media policy that Chipotle had in place for its...more

FTC Acts Against Warner Bros.' YouTube Promotion Campaign

Akerman LLP on 7/25/2016

Last week, the FTC announced an agreement containing a consent order, subject to final approval, resolving its claims against Warner Bros. Home Entertainment Inc. (Warner Bros.) for the company’s misleading use of social...more

Manatt Digital - July 2016

Manatt, Phelps & Phillips, LLP on 7/20/2016

A message from our Chair: We are pleased to bring you this month's newsletter as the first edition under our new brand—"Manatt Digital." Our new name, which replaces Manatt Digital Media, is reflective of our...more

More Guidance for Advertisers and Influencers to Navigate Online Reviews and Endorsements

Dorsey & Whitney LLP on 7/6/2016

Late last week, the International Consumer Protection and Enforcement Network (“ICPEN”) published three sets of guidelines covering online reviews and endorsements. Why does this matter? ICPEN is an informal network of...more

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

Akerman LLP on 6/8/2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite...more

The FTC’s Analysis of Lord & Taylor’s Social Media Marketing Campaign

Akerman LLP - Marks, Works & Secrets on 6/6/2016

New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite...more

Native Advertising: Recent FTC Cases Require Disclosure of Paid Endorsements on Social Media

BCLP on 5/13/2016

Two recent cases by the Federal Trade Commission (“FTC”) demonstrate its position that paid endorsements in social media must be disclosed. These cases reinforce the FTC’s stance on transparency in native advertising, which...more

Innovative Social Media Marketing Cannot Overlook Old-Fashioned Compliance

Morrison & Foerster LLP - Social Media on 5/5/2016

Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and...more

#Ad! — Lessons from the FTC’s First Case since the Release of its Enforcement Policy on Native Ads

Dorsey & Whitney LLP on 4/13/2016

As was widely reported, the Federal Trade Commission entered into a settlement in March with Lord & Taylor over charges that the retailer allegedly deceived consumers through a native advertising campaign run on Instagram and...more

2016 Mobile Data Privacy and Security Update and 2015 Review

BakerHostetler on 4/5/2016

To say that mobile device usage has reached a tipping point would be an understatement. There are now more mobile devices than people in the world, a staggering 7.9 billion mobile devices for 7.4 billion people on Earth. In...more

FTC Puts Teeth into Native Ads Guidance: Lord & Taylor Settles Deceptive Ad Claim

Orrick, Herrington & Sutcliffe LLP on 3/24/2016

Last week, fashion retailer Lord & Taylor reached a settlement with the FTC over its allegedly deceptive advertising campaign, the first such action since the FTC released its Enforcement Policy Statement on Deceptively...more

FTC Enforcement Action Highlights Advertising Risks for Retailers

Ballard Spahr LLP on 3/21/2016

The Federal Trade Commission (FTC) has announced an enforcement action against Lord & Taylor, a retail department store, for allegedly deceiving consumers by not disclosing paid endorsements and promotions during a social...more

Socially Aware: The Social Media Law Update Volume 7, Issue 2

Morrison & Foerster LLP - Social Media on 3/9/2016

Welcome to the newest issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we offer tips for a successful—and legal—advertising campaign; we examine a New York...more

Social Media › Federal Trade Commission (FTC) › Native Advertising

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