Social Media, Sponsored Ads

When Is a Sponsored Disclosure Insufficient to Disclose a Material Connection?

Manatt, Phelps & Phillips, LLP on 1/10/2024

This InStyle social media post for Cariuma sneakers has the disclosure “Sponsored” in faint gray font under the publisher’s name. Was the post sponsored by InStyle or Cariuma? It is hard to tell....more

Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World

Foley & Lardner LLP on 9/14/2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they...more

Common Issues in Sponsorship Agreements – Part 2: Maximizing Value While Protecting Your Brand

Morgan Lewis - Tech & Sourcing on 9/24/2021

Last week, we started to take a look at key issues sponsors should be mindful of when entering into a sponsorship agreement, particularly for sponsorship of a team, event, venue, individual influencer or player, or similar...more

SAG-AFTRA and JPC Release a New Influencer Waiver

Manatt, Phelps & Phillips, LLP on 3/19/2021

In a major move to expand into the influencer market and bring more clarity to influencer-produced advertising content, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Joint...more

The FTC's Crackdown on Social Media #Ads

Nossaman LLP on 11/3/2016

In the ongoing effort to reach the hearts and minds of consumers, brands are increasingly looking beyond the traditional media outlets of radio, print and television. The recent meteoric rise and diversity of social media...more

Manatt Digital - August 2016

Manatt, Phelps & Phillips, LLP on 8/19/2016

Manatt Digital—eSports Startup Launchpad - We are proud to announce our partnership with Narus Advisors in sponsoring the Manatt eSports Startup Launchpad. This pitch competition is designed to explore what creative...more

Native Advertising: Recent FTC Cases Require Disclosure of Paid Endorsements on Social Media

BCLP on 5/13/2016

Two recent cases by the Federal Trade Commission (“FTC”) demonstrate its position that paid endorsements in social media must be disclosed. These cases reinforce the FTC’s stance on transparency in native advertising, which...more

#Ad! — Lessons from the FTC’s First Case since the Release of its Enforcement Policy on Native Ads

Dorsey & Whitney LLP on 4/13/2016

As was widely reported, the Federal Trade Commission entered into a settlement in March with Lord & Taylor over charges that the retailer allegedly deceived consumers through a native advertising campaign run on Instagram and...more

Did You Catch that Hashtag at the Super Bowl?

Dorsey & Whitney LLP on 2/9/2016

Early in the game on Sunday night, Esurance ran a commercial announcing that it was giving away more than $1 million through a sweepstakes on Twitter. You may remember that Esurance made a splash with a Twitter-based...more

Don’t Let Your Super Bowl Promotion Get Sidelined

Dorsey & Whitney LLP on 2/1/2016

Every year at this time clients call who want to take advantage of Super Bowl frenzy, whether by running an online sweepstakes, offering a special deal to customers on Super Sunday, posting memes on their Facebook pages,...more

Advertising Law -- Sep 26, 2013

Manatt, Phelps & Phillips, LLP on 9/26/2013

Julia Child Foundation Whips Up Lawsuit Against Williams-Sonoma - Williams-Sonoma illegally used the name and likeness of the late Julia Child more than 100 times in advertising, marketing, and promotional materials...more

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