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A Trade Secret is any information, not generally known or easily ascertainable, by which an enterprise develops an economic advantage over competitors or customers. In order to maintain trade secrets'... more +
A Trade Secret is any information, not generally known or easily ascertainable, by which an enterprise develops an economic advantage over competitors or customers. In order to maintain trade secrets' protected legal status, enterprises must make reasonable efforts to keep the information secret and prevent unnecessary disclosure.  Trade Secrets may include processes, formulas, methods, designs, patterns, et cetera.   less -
Sheppard Mullin Richter & Hampton LLP

Protecting Social Media Contact Lists as Trade Secrets

Sheppard Mullin Richter & Hampton LLP on

Social media contact lists have become an increasingly important part of a business’s customer lists. While courts are still grappling with who legally “owns” the data that the employee acquired on the employer’s dime—such...more

McAfee & Taft

Secret Connections: LinkedIn contacts may be a trade secret

McAfee & Taft on

A California court recently determined that an employee’s LinkedIn contacts could be considered a “trade secret” in a case where the employee retained his contacts after he left the company and began a competing venture....more

Morrison & Foerster LLP - Social Media

Ownership of Business-Related Social Media Accounts

Morrison & Foerster LLP - Social Media on

Social media platforms have become an increasingly important means for companies to build and manage their brands and to interact with their customers, in many cases eclipsing companies’ traditional “.com” websites. Social...more

CMCP - California Minority Counsel Program

Trade Secret Litigation Over Social Media: Is It Worth The Cost?

CMCP - California Minority Counsel Program on

With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in...more

Nossaman LLP

Social Networking Contacts Could Be Trade Secrets

Nossaman LLP on

Like it or not, Facebook, LinkedIn, Twitter, and other social media is playing a larger role in our everyday business lives. Nowadays, many companies are using social networking to maintain their client list and further...more

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