Trademark Office

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This Little Piggy Went to the Trademark Office…

When was the last time you thought about pigs? What do you think when you hear the word “pigs?” Or an OINK OINK noise? Or what about the angelic and oh-so-American, “SOOOOOOOOOEEEEEEEEYY!”?...more

Is This Really a Job for the Trademark Office?

Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention. Trademark cases? Not so much....more

How Much “Intent” is Enough to Support an “Intent to Use” Trademark Application?

For many years now, the US Trademark Office has accepted trademark applications based upon a “bona fide intent to use” the applied-for mark on all the goods and/or to provide all of the services listed in the application at...more

PRC Trademark Law Amendment: The Practical Implications on Your Brand in the PRC

WHEN WILL THINGS CHANGE - After four years and a number of revised drafts, the eagerly anticipated amendment to the existing PRC Trademark Law was finally passed on August 30, 2013 and will come into force on May 1,...more

Not All Trademarks Are Created Equal

When it comes time to choose a name for the new product or service you are launching, it is important to know that not all trademarks are created equal. In addition to the marketing considerations of choosing a brand name,...more

China’s National People’s Congress Amends The Chinese Trademark Law

China’s National People’s Congress enacted the third amendment to the trademark law on August 30, 2013, and it will come into force on May 1, 2014. The amended trademark law appears to be a significant improvement on the...more

Infomercials: So was HAIR BLENDER taken?

One of the best things about television is terrible (or terribly hilarious) infomercials showcasing American ingenuity. Behold, one of the latest …The Air Curler®....more

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