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Trademarks › Co-Branding

A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +
A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark would be a company's logo such as the Nike "Check" or McDonald's "Golden Arches."  less -
Linda Liu & Partners

Notable Points for the Use of Intellectual Property Rights and Contractual Agreements in Co-branding

Linda Liu & Partners on

In today's extremely rich material environment, many consumers choose goods not only based on simple cost performance to decide, but are willing to pay for creativity and brand value recognition. Consumer choice trends...more

Bradley Arant Boult Cummings LLP

Dangers of Playing Nice: The IP Pitfalls Associated with Collaborative Branding

Bradley Arant Boult Cummings LLP on

Collaborative branding is a marketing strategy where two businesses collaborate to increase the value of their brands. This co-branding allows the partner companies to share the costs of the collaboration while also expanding...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - February 2021: Two Great Tastes That Taste Great Together! Tips to Ensure Co-Branding Arrangements Help Your...

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

In one of the more drool-worthy co-branding deals we have seen, K-Swiss recently announced a new line of Court 66 sneakers inspired by popular Girl Scout cookie flavors. The shoe boast colors and design elements inspired by...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - February 2021

Sterne, Kessler, Goldstein & Fox P.L.L.C. on

The February 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses tips for co-branding arrangements in light of the recent collaboration between K-Swiss and Girl Scouts and an update on access to medical...more

Smart & Biggar

Co-branding: One product, two trademarks – who has the rights?

Smart & Biggar on

Co-branding is usually understood as the use of two or more trademarks on a single product, each mark belonging to a different owner and pointing to a different source. A common example of co-branding is a brand A car with...more

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