News & Analysis as of

Verizon Advertising

Manatt, Phelps & Phillips, LLP

NARB: Customer Stories Should Come to an End

Reviewing two commercials featuring a “paid real customer story” where the individuals recounted an experience with Verizon Wireless service, the National Advertising Review Board (NARB) recommended that the ads be modified...more

Cozen O'Connor

The State AG Report Weekly Update February 2019 #2

Cozen O'Connor on

Charities- Pennsylvania Attorney General Files Petition to Modify Consent Decrees with Health Care Provider and Insurer for Allegedly Violating State Charity Laws- Pennsylvania AG Josh Shapiro filed a petition to modify...more

Manatt, Phelps & Phillips, LLP

Record $4.95M COPPA Settlement in New York

In what is believed to be the largest Children’s Online Privacy Protection Act (COPPA) settlement to date, Verizon will pay $4.95 million to the New York Attorney General’s Office based on violations allegedly committed by...more

Womble Bond Dickinson

Now I Get It!: Using the FCC’s Order Keeping Text Messages as “Information Services” to Better Understand the Communications Act

Womble Bond Dickinson on

Little known fact: the TCPA is just a tiny little part of something much bigger and more complex called the Communications Act of 1934, as amended by Telecom Act of 1996 (which the FCC loves to just call the “Communications...more

Goodwin

Oath Agrees to Pay Record Fine to Settle COPPA Enforcement Action

Goodwin on

On Dec. 4, 2018, the New York Attorney General (AG) announced that media giant and AOL successor Oath Inc. (Oath), a subsidiary of Verizon Communications, Inc., agreed to pay nearly $5 million to settle charges that its...more

Manatt, Phelps & Phillips, LLP

Sprint Needs to Limit ‘Unlimited’ Claims, NAD Recommends

Sprint should put some limits on its “unlimited” claims, the National Advertising Division (NAD) recommended in a new decision. Competitor Verizon challenged Sprint’s advertising for its unlimited plan, particularly its...more

Sheppard Mullin Richter & Hampton LLP

Behavioral Advertising Company That Dropped “Zombie” Cookies Can’t Use Verizon’s Arbitration Clause To Avoid Class Action Lawsuit

The 9th Circuit Court of Appeals ruled that a non-party online behavioral advertising firm could not benefit from the arbitration clause in the agreement between Verizon and its customers because it was not a party to that...more

Manatt, Phelps & Phillips, LLP

NAD Hangs up on Wireless Carrier’s Crowdsourced Data Claims

Declining to rely on crowdsourced data, the National Advertising Division recommended that T-Mobile USA discontinue advertising claims about the speed of its network....more

Carlton Fields

Court Grants Motion Of Non-Signatory To Compel Arbitration Of Privacy Violation Claims Of Putative Class Of Verizon Customers

Carlton Fields on

The class action was brought by Verizon subscribers against a “targeted advertising” company business partner of Verizon (Turn, Inc.) for deceptive trade practices under New York law. Plaintiffs alleged that Turn violated...more

Nossaman LLP

Disclosing Data Collection Practices: Is An Opt-Out Program Enough?

Nossaman LLP on

Verizon Wireless announced last Friday that its customers will soon be able to opt out of the tracking identifiers Verizon uses to target ads at its customers.  These tracking identifiers, dubbed supercookies, are unique...more

Manatt, Phelps & Phillips, LLP

Advertising Law - Mar 07, 2014

Site Allows Consumers to Stop Mobile Tracking - Don’t want to be tracked by retail stores while physically shopping? There’s a site for that. Retailers use tracking information to collect data about how shoppers...more

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