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Xerox Trademarks

McDonnell Boehnen Hulbert & Berghoff LLP

Issues to Be Aware of When Seeking Trademark Protection

Trademarks are valuable tools for businesses since they allow a trademark holder to identify and distinguish its goods from those manufactured or sold by others. However, there are many issues to be aware of when seeking...more

Butler Snow LLP

That Yo-Yo is actually a Yo-Yo™ — Generic Trademarks

Butler Snow LLP on

There is a recent magazine ad by Xerox Corporation showing consumer goods by picture only, and the products were instantly identifiable by their popular names: a thermos, an escalator, a trampoline, and a yo-yo. Xerox...more

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