Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline understanding of the technology and the...more
Part I: What Are Third-Party Cookies and Why they are Important — PART II — Privacy Laws And Third-Party Cookies - Welcome to our second installment in our five-part series preparing you for the post-cookie world. In our...more
1/14/2022
/ Advertising ,
California Privacy Rights Act (CPRA) ,
Cookies ,
Data Collection ,
Data Privacy ,
EU ,
General Data Protection Regulation (GDPR) ,
Online Advertisements ,
Personal Data ,
State Privacy Laws ,
Web Tracking
Overview of the Five-Part Series - In a time of constant change in digital advertising, there is one consistent question that persists in advertisers’ minds: What do we do after third-party cookies are gone? The digital...more
The Interactive Advertising Bureau (IAB), a leading advertising industry organization, has launched a CCPA Benchmark Survey to assess how companies across the digital advertising ecosystem are approaching CCPA compliance. The...more
8/28/2020
/ Advertising ,
Benchmarking ,
California Consumer Privacy Act (CCPA) ,
Compliance ,
Consumer Privacy Rights ,
Cookies ,
Corporate Branding ,
Interactive Advertising Bureau ,
Mobile Apps ,
Publishers ,
Request For Information ,
Risk Management ,
Surveys ,
Targeted Digital Advertising ,
Web Tracking
On March 18, the Maryland General Assembly passed the first state gross revenue tax directed at digital advertising, which is broadly defined to encompass any advertising appearing on a website, mobile app or any similar...more
On September 17, 2019, numerous stakeholders in the digital advertising industry, including publishers, advertisers/brands, AdTech companies, and law firms (including numerous representatives from BakerHostetler) convened at...more
Effective October 16, 2013, the rules governing telephone and text marketing will significantly change. Under prior Federal Communications Commission (FCC) regulations issued under the Telephone Consumer Protection Act (TCPA)...more
Give Facebook credit for candor. Facebook does not call the policy describing what it does with your personal information a “privacy policy”, but rather a “Data Use Policy”. The nomenclature is appropriate. The Facebook Data...more