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If you don’t know what CX is . . . you need to read this!

There are limited ways for a law firm to differentiate from other firms. After all, the practice of law is basically the sale of hours (expertise) in exchange for fees. So how can a firm actually stand out from the rest?...more

Closing Business:  Four Stages of a Business Relationship

A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more

Create Value to Develop Business

Think about a time that you’ve reached out to a prospective client and received no response. There are many reasons voicemails and emails go unreturned. It could be that something personal is going on with the recipient and...more

What a Nordstrom Personal Shopper Can Teach Us About Client Service

“Can anyone give us an example of a non-legal service that you love”? The question was posed by John Cunningham to the four GC panelists at LSSO’s RainDance Conference in Dallas on May 9th. “Nordstrom Personal Shopper”...more

Law Firm Business Development:  Don’t make this common mistake when following up with a prospective client

I chuckled as I read Jon Manley’s article, “Stop Touching Base with Your Prospects.” It might seem counterintuitive, but a closer look reveals a common trap many of us can fall into.  Consider the following email outreach...more

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