Last year, we discussed the ever-increasing interest in green branding and how marketing claims related to the environment are receiving increased scrutiny by Canadian regulatory authorities. It should therefore come as no...more
If a latte is poured without anyone to photograph it, does it make a design?
Instagram, TikTok and YouTube are this century’s silver screen. They’re the way people stay in touch, share artistry, and learn about the...more
Comparative advertising can be a useful tool for marketers. It positions competing brands against each other and helps consumers make better choices. However, there are legal limits to comparative advertising which are set...more
2/22/2020
/ Brand ,
Canada ,
Comparative Advertising ,
Competition Act ,
Corporate Branding ,
Dismissals ,
False Statements ,
Insurance Industry ,
Loss of Goodwill ,
Misleading Statements ,
Pets ,
Trademarks ,
Trademarks Act
It has been said that Instagram, YouTube and blogging represent the height of creative self-expression on the Internet. However, if a brand has sponsored an individual’s content, then the claim to self-expression has its...more
3/28/2019
/ Ad Standards Canada ,
Advertising ,
Canada ,
Competition Act ,
Corporate Branding ,
Disclosure Requirements ,
False Advertising ,
Fashion Branding ,
Federal Trade Commission (FTC) ,
Hashtags ,
Influencers ,
Marketing ,
Misleading Statements ,
Social Media