Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. This demand has resulted in the rise of “green branding”. Green branding is where a...more
4/13/2023
/ Advertising ,
Corporate Branding ,
Corporate Counsel ,
Environmental Claims ,
Green Guides ,
Green Marketing ,
Greenwashing ,
Marketing ,
Sustainability ,
Trademarks ,
Unfair or Deceptive Trade Practices
The world of digital marketing & advertising is fast-paced and always evolving to adopt the latest technology and capitalize on pop culture trends and new media channels. Join us to learn about the legal aspects of these...more
If a latte is poured without anyone to photograph it, does it make a design?
Instagram, TikTok and YouTube are this century’s silver screen. They’re the way people stay in touch, share artistry, and learn about the...more
The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more
It has been said that Instagram, YouTube and blogging represent the height of creative self-expression on the Internet. However, if a brand has sponsored an individual’s content, then the claim to self-expression has its...more
3/28/2019
/ Ad Standards Canada ,
Advertising ,
Canada ,
Competition Act ,
Corporate Branding ,
Disclosure Requirements ,
False Advertising ,
Fashion Branding ,
Federal Trade Commission (FTC) ,
Hashtags ,
Influencers ,
Marketing ,
Misleading Statements ,
Social Media
William Shatner made headlines in November when he took to Twitter to express his displeasure that his name and likeness were used without his permission to promote a condo development in Hamilton, Ontario. The development in...more
1/17/2018
/ Advertising ,
Canada ,
Celebrities ,
Commercial Use ,
Damages ,
False Advertising ,
Intrusion Upon Seclusion ,
Misappropriation ,
Name and Likeness ,
Personality Rights ,
Popular ,
Privacy Torts ,
Social Media ,
Video ,
Without Consent