Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. This demand has resulted in the rise of “green branding”. Green branding is where a...more
4/13/2023
/ Advertising ,
Corporate Branding ,
Corporate Counsel ,
Environmental Claims ,
Green Guides ,
Green Marketing ,
Greenwashing ,
Marketing ,
Sustainability ,
Trademarks ,
Unfair or Deceptive Trade Practices
Earlier in the year, the Canadian Trademarks Office announced new measures intended to improve delays in the processing of trademark applications. With the time to examination for national applications exceeding three years...more
If a latte is poured without anyone to photograph it, does it make a design?
Instagram, TikTok and YouTube are this century’s silver screen. They’re the way people stay in touch, share artistry, and learn about the...more
The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more
Comparative advertising can be a useful tool for marketers. It positions competing brands against each other and helps consumers make better choices. However, there are legal limits to comparative advertising which are set...more
2/22/2020
/ Brand ,
Canada ,
Comparative Advertising ,
Competition Act ,
Corporate Branding ,
Dismissals ,
False Statements ,
Insurance Industry ,
Loss of Goodwill ,
Misleading Statements ,
Pets ,
Trademarks ,
Trademarks Act
It has been said that Instagram, YouTube and blogging represent the height of creative self-expression on the Internet. However, if a brand has sponsored an individual’s content, then the claim to self-expression has its...more
3/28/2019
/ Ad Standards Canada ,
Advertising ,
Canada ,
Competition Act ,
Corporate Branding ,
Disclosure Requirements ,
False Advertising ,
Fashion Branding ,
Federal Trade Commission (FTC) ,
Hashtags ,
Influencers ,
Marketing ,
Misleading Statements ,
Social Media
As trade talks between Canada and the United States dominate the headlines, it is hard to ignore the strong economic ties between these neighbouring nations. For example, the total volume of goods exported from the U.S. in to...more
6/1/2018
/ Canada ,
Corporate Branding ,
Descriptive Trademarks ,
Disclaimers ,
Goods or Services ,
Intellectual Property Protection ,
International Harmonization ,
Madrid Protocol ,
Nice Classification ,
Popular ,
Trade Agreements ,
Trademark Registration ,
Trademark Renewal Applications ,
Trademark Specimen ,
Trademarks ,
Use in Commerce