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5 KEY TAKEAWAYS: Franchising in the USA: Challenges for Latin American Brands

On December 6, 2022, at the Asociacion Interamericana de law Propiedad Intelectual (Inter-American Association of Intellectual Property (ASIPI)) 23rd Work Sessions and Administrative Council meeting in Medellin, Colombia,...more

5 Key Takeaways from Coming to America - So You Think Your Franchise is Ready for the U.S. Market?

On November 3-4, 2022, at the American Bar Association’s 45th Annual Forum on Franchising, Marc A. Lieberstein, Partner at Kilpatrick Townsend, and Lee Plave, Partner at Plave Koch PLC, presented Coming To America: So You...more

5 Key Takeaways - Doing Business in the Metaverse: Everything Your Other CLEs Didn’t Tell You

Kilpatrick Townsend attorneys Michael Breslin, Marc Lieberstein, Rob Potter, and Anthony Glosson recently presented a webinar discussing doing business in the metaverse along with how to build a metaverse strategy, transact...more

4 Key Takeaways: The Modern Innovative License: Creative Monetization Strategies for Your Brands

On May 2, 2022, Marc Lieberstein, a Brand Licensing and Franchising Partner at Kilpatrick Townsend moderated a panel at the International Trademark Association (INTA) 2022 Annual Meeting titled: “The Modern Innovative...more

5 Key Takeaways | Crown Jewels - The Power of Brand Licensing And Collaborations in the Fashion and Entertainment Industries

On April 8, 2021, Marc Lieberstein participated in a panel for the Cardozo School of Law FAME (Fashion, Arts, Media and Entertainment) Law Center titled “Crown Jewels - The Power of Brand Licensing and Collaborations in the...more

5 Key Takeaways - Licensing in a Crisis

On November 17, 2020, Marc Lieberstein, one of Kilpatrick Townsend’s brand licensing and franchise partners, and Co-Chair of the Firm’s Retail Consumer Good Industry Team, moderated a brand licensing program for the first...more

RCG Webinar | Brand Licensing Strategies During and After the COVID-19 Pandemic [Video]

New York Partner Marc Lieberstein was joined by Adina Avery-Grossman and Louis Drogin of Brandgenuity for a practical business discussion about the brand licensor-licensee relationship during and after the current COVID-19...more

Maintaining Brand Value During This Time of Crisis

Needless to say, the priority for all retail brand owners should be the safety and health of their workers. Beyond that immediate priority, the Retail & Consumer Goods Industry Team here at Kilaptrick Townsend thought we...more

5 Key Takeaways - Brand Meaning and Valuation in the Age of Millennial and Gen Z Consumerism

On May 19th at the 141st INTA Annual Meeting in Boston, Marc Lieberstein, Kilpatrick Townsend’s Brand Licensing and Franchising Partner, presented and moderated a panel entitled Brand Meaning and Valuation in the Age of...more

6 Key Takeaways - Franchise 101 for IP Lawyers

This infographic provides an overview of U.S. franchising and insight into the valuable role of trademarks and other IP assets to franchisors. ...more

3 Top Takeaways: Brands and Their Corporate and Social Responsibility

Marc Lieberstein, Kilpatrick Townsend partner in the New York office, was honored to appear on a panel at the Cardozo School of Law with other leading intellectual property (IP) law practitioners to address “Brands and Their...more

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