Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more
In the world of B2B, where relationships and reputation are paramount, the art of narrative branding is poised to redefine how professional services connect with their clients and stakeholders....more
Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more