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New Ruling Expands Trademark Owners’ Rights in Retail Space

Trademark lawyers are often asked: “What’s the difference between a trademark and a service mark?” In general, a trademark refers to a brand name used in connection with goods, while a service mark is one that is used in...more

Lanham Act’s Personal Names Restriction Does Not Violate First Amendment

As expected, based on the tenor of the Justices’ questions during oral argument, the U.S. Supreme Court has ruled against a trademark applicant seeking to register a mark commenting on former President Donald Trump. The...more

Lanham Act May “Trump” First Amendment (For Once)

In what appears to be a shift from prior decisions striking down portions of the federal Lanham Act on First Amendment grounds, the U.S. Supreme Court seems likely to rule against a trademark applicant seeking to register a...more

SCOTUS To Examine Whether First Amendment “Trumps” Lanham Act

The U.S. Supreme Court continues to show interest in trademark issues with its recent grant of certiorari in another case pitting the Lanham Act against the First Amendment....more

Staying in Bounds with Super Bowl® Advertising

The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both...more

2/10/2023  /  Advertising , NFL , Super Bowl , Trademarks

USPTO Shortens Response Periods for Trademark Office Actions

Pursuant to the Trademark Modernization Act of 2020 (“TMA”), changes to certain procedural rules for ex parte trademark prosecution are now being implemented at the U.S. Patent and Trademark Office (“USPTO”). One of these...more

Trademark Offices Worldwide Respond to COVID-19: A Survey of Extensions, Announcements, and Status Information (UPDATED)

Trademark offices around the world have adjusted their practices in response to the global COVID-19 pandemic. Many trademark offices extended or suspended deadlines...more

Trademark Offices Worldwide Respond to COVID-19: A Survey of Extensions, Announcements, and Status Information (UPDATE)

In recent weeks, trademark offices around the world have made announcements and adjustments to their practices in response to the global COVID-19 pandemic. ...more

Trademark Offices Worldwide Respond to COVID-19: A Survey of Extensions, Announcements, and Status Information

In recent weeks, trademark offices around the world have made announcements and adjustments to their practices in response to the global COVID-19 pandemic. ...more

Will Nonuse Due to COVID-19 Delay Trademark Incontestability?

In a previous Legal Update, we discussed how COVID-19 would likely provide a basis for claiming excusable nonuse of a trademark. A related issue is whether a pandemic-related interruption in use of a trademark could delay the...more

Can COVID-19 Provide a Sufficient Basis for Claiming Excusable Nonuse of a Trademark?

As others have previously reported, the US Patent and Trademark Office (USPTO) has taken the position that the COVID-19 pandemic constitutes an “extraordinary situation” warranting suspension of certain rules relating to...more

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