From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

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As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI.

In this Tech Tuesday session, we explore the broader evolution of technology in legal marketing and BD, highlighting how emerging tools are not only shaping strategy but also transforming how teams demonstrate value, track KPIs, and align with firm leadership.

We’ll dive into See more +

As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI.

In this Tech Tuesday session, we explore the broader evolution of technology in legal marketing and BD, highlighting how emerging tools are not only shaping strategy but also transforming how teams demonstrate value, track KPIs, and align with firm leadership.

We’ll dive into how platforms like INform54 are helping firms move beyond basic reporting, enabling smarter, faster, and more measurable business development efforts. From gamification and attorney engagement to AI-driven insights, we’ll connect the dots between innovation and impact.

Join us for a 30-minute, fireside chat-style discussion packed with real-world takeaways for teams looking to stay ahead in a competitive market.

As always: no slides, no lectures—just candid conversation and actionable ideas. See less -

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