Everybody has a personal brand. Including you.

It’s what comes to mind when someone sees your name – in print, at an event, and most especially on LinkedIn.

What does your professional brand say about you? Does your extended network understand who you are, what you do, and what it might be like to know you and to work with you?

No? Bummer.

Having a personal brand strategy in today’s digital world means knowing how to create an omnipresent digital presence. When implemented effectively, a strong personal brand leads to new opportunities and connections that can change your business.

This interactive masterclass will answer your most frequent questions, such as “why should I do this?” “Why can’t someone just do it for me?” and “How do I get business from this?”

In this 2-hour deep dive, you will learn how to:

• Define your personal goals for LinkedIn
  • Specific
  • Measurable
  • Time-based
• Create a strong personal brand landing page (i.e. your LinkedIn profile):
  • Create a headline that stands out
  • Craft an “about” section that entices connection
  • Illustrate evidence of your experience
• Create and curate content:
  • Understand how to develop your personal content pillars
  • How to leverage the content you read every day
  • Create posts that RUUN (Relevant, Urgent, Useful, Novel)
• Increase your social selling index score
  • Learn the algorithm hacks to exponentially expand your reach

When you register, you will receive a LinkedIn profile audit worksheet to help you take stock of where things stand today. As part of the event, you will receive a workbook to help you:

• Set your personal goals
• Create content pillars
• Identify the calls to action for your audience
• Develop multiple pieces of content for each content pillar
• Write your next three LinkedIn posts

Attendees will also be invited to join LISI’s exclusive client-only LinkedIn networking group to work thru content, share posts to encourage interaction, and receive ongoing tips for maximizing your digital presence.

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