News & Analysis as of September 20, 2024

European Union › Corporate Branding

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The European Union is an economic and political partnership comprised of 27 nations within the Eurozone. The EU was established in 1948 to promote stability and cooperation among member states in the aftermath of WWII. The EU maintains a common currency as well as several intranational institutions, including the European Parliament and the European Commission. less -

Leveling Up: Advertising to Children Through Video Games

BakerHostetler on 3/7/2022

Video games have come a long way from the days of Atari’s Pong; today’s games can contain fully immersive worlds complete with brand partnerships. Video game platforms, such as Roblox, which boasts over 100 million active...more

Recent Second Circuit 1-800 Contacts Decision Helps Brands See More Clearly How to Pay Less per Click

K&L Gates LLP on 2/2/2022

Introduction - Have you ever searched for a brand’s name online only to find that the first link leads to a competitor’s or reseller’s website? This can be a major problem for direct-to-consumer manufacturers and brands....more

"MALLE" remains free for everyone - GC confirms cancellation of "MALLE" trademark

Hogan Lovells on 1/13/2022

The trademark "MALLE" remains cancelled. The EUIPO`s Board of Appeal had upheld a corresponding decision of the Cancellation Division in December 2020. This decision was now also confirmed by the (European) General Court...more

“MALLE” bleibt für Alle da – EuG bestätigt Löschung der Marke “MALLE”

Hogan Lovells on 1/13/2022

Die Marke „MALLE“ bleibt gelöscht. Die Beschwerdekammer des EUIPO hatte im Dezember 2020 eine entsprechende Entscheidung der Löschungsabteilung aufrechterhalten. Diese Entscheidung wurde nun auch durch das EuG bestätigt,...more

Anchovy News, May 2021

Hogan Lovells on 6/1/2021

This is the May edition of Anchovy News. Here you will find articles concerning ICANN, the domain name industry and the recuperation of domain names across the globe. In this issue we cover...more

Global Developments and Considerations for Registering Cannabis and Cannabis-Related Trademarks

Haug Partners LLP on 3/5/2020

This article discusses the global developments for the registration of cannabis and cannabis-related trademarks in the United States, Canada, Mexico, and the European Union....more

EU Commission Issues Another Fine for Restrictions on Cross-Border Licensed Merchandise Sales

McDermott Will & Emery on 2/26/2020

The European Commission has reiterated its position that if a business allows for the non-exclusive licensing of its products in the EEA, such licensor can no longer control where, to whom, and in what manner...more

Brexit Manoeuvres: Brexit and Trade Marks

Dechert LLP on 9/13/2019

With a “no-deal” scenario looking increasingly more likely, what should brand owners be doing to prepare for 31 October this year? EU trade marks in the UK - Once the UK leaves the EU, existing EU trade marks (EUTMs)...more

CJEU: Sweet victory for well-known trademark against registered design

Hogan Lovells on 7/12/2019

In its judgment C-693/17 earlier this year, the CJEU confirmed a decision of the GC in design invalidity proceedings, in which the proprietor of a trademark protecting the image of product packaging successfully took action...more

Design, Designation and Regulatory: Structuring Considerations and Regulatory Due Diligence in EU Food and Beverage Transactions

King & Spalding on 5/9/2019

When structuring and assessing transactions in the food and beverage sector in a European context, a purchaser must consider and evaluate several EU-specific requirements in order to ensure a successful transaction with...more

Real Estate Horizons: The Power of the Brand

Hogan Lovells on 4/10/2019

Real Estate Horizons is a snapshot of key legal topics and market trends across the globe. This post higlights the importance of IP rights in this sector. With property developments increasingly focusing on experience and...more

MarkIt to Market - November 2018: Food for Thought

Sterne, Kessler, Goldstein & Fox P.L.L.C. on 11/30/2018

Earlier this month, the Court of Justice of the European Union held that the taste of a food product cannot be classified as a work protectable by copyright. This decision appears to be in line with U.S. Copyright law,...more

A No Deal Brexit and Its Impact on Intellectual Property Rights

Dechert LLP on 10/10/2018

In light of a possible no deal Brexit, businesses need to consider the impact such a scenario would have on their intellectual property rights, in particular trade marks, designs, patents and copyrights. For the majority of...more

No Purchase or Personal Data Collection Necessary: GDPR’s Impact

Verrill on 5/5/2018

The European Union’s new data privacy rules are set to take effect May 25 and will have broad implications for businesses across industries. Robert Laplaca of Verrill Dana discusses how the new rules will affect online...more

Colour it Mine: Protecting Colour Trademarks in Canada

Smart & Biggar on 4/23/2018

Colours can function as indicators of source, and many colours acquire distinctiveness over time. When thinking of the colour green in association with farm tractors, the John Deere company may come to mind. Or seeing the...more

Europe – General Court: Bad faith’s link to likelihood of confusion

Hogan Lovells on 2/15/2018

(Case analysis: T-687/16 – Koton Magazacilik Tekstil Sanayi ve Ticaret AS v EUIPO / Joaquín Nadal Esteban) - Successfully proving bad faith in a cancellation action can be a challenge....more

Total Brand Care Q&A – Product labeling and packaging in Europe

Hogan Lovells on 2/9/2018

Hogan Lovells Total Brand Care is our firmwide holistic approach to creating, commercializing and protecting our clients’ most valuable asset – their brands. Creative product labeling and packaging can help promote and add...more

The opportunities and challenges associated with product labeling and packaging in Europe: Total brand care

Hogan Lovells on 2/6/2018

From bright and glossy, to refined and elegant, product labeling and packaging convey information, messaging, and claims about a brand. At the same time the labeling and packaging must also include mandatory information,...more

IP Newsletter- French language / Français

Hogan Lovells on 2/2/2018

Our Paris team is delighted to provide IP news and updates in French language. The latest edition, #17 from January 2018...more

What’s up with WHOIS? The GDPR May Limit or Prevent Access to Domain Name Registration Information

Dorsey & Whitney LLP on 1/4/2018

Domain name registrars and registries might soon be changing their mantra from, “I think ICANN,” to, “Maybe ICANN’T,” when it comes to providing publicly available WHOIS information for domain name registrants. New potential...more

EU Retail News - April 2017

BCLP on 5/3/2017

Considering a Retail Merger? The UK Competition and Markets Authority ("CMA") has published new commentary to inform companies on how it assess retail mergers. ...more

EU Retail News - February 2017

BCLP on 2/28/2017

When Can You and When Should You Use Your Own Name for Your Brand? It is a common misconception that we are all entitled to create brands under our own names. It is also a misapprehension that it is always a good idea —...more

"Brexit Bites": Intellectual Property Rights

K&L Gates LLP on 5/6/2016

This is the sixth in our series of "Brexit Bites" which focuses on Intellectual Property. Registered Trade Marks - Post-Brexit, the UK would no longer be part of the European Union Trade Mark (EUTM) system,...more

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European Union › Corporate Branding

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