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Advertising Canada

Bennett Jones LLP

A Report on Quebec Consumer Class Actions

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On March 5, 2019, the Superior Court of Québec authorized (i.e., certified) a class action against the operators of various hotel booking websites. The plaintiff alleged that the defendants violated various provisions of...more

Stikeman Elliott LLP

It’s Not Easy Bein’ Green: New Greenwashing Guidance & Public Consultation

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The new greenwashing provisions in the Competition Act are attracting significant attention from Canadian businesses, especially for those focused on proactively discussing their efforts regarding emissions and the...more

Stikeman Elliott LLP

In the Green Zone: Navigating the Competition Act’s New Greenwashing Provisions

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The new prohibition against greenwashing under the Competition Act took effect on June 20, 2024, while private actions for deceptive marketing practices will take effect next year. This prohibition merely codifies existing...more

Cozen O'Connor

Québec Publishes Final Regulations Under Québec’s Charter of French Language, Broadening the Translation Exemptions for Trademarks...

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On June 26, 2024, the Province of Québec released the long-awaited final amendments to the Regulation respecting the language of commerce and business (Regulation), which amend multiple French-language requirements, including...more

Smart & Biggar

Upcoming amendments to the Regulation respecting the language of commerce and business

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On June 26, 2024, the Regulation to amend mainly the Regulation respecting the language of commerce and business (the Regulation) was published in the Gazette officielle du Québec. The Regulation introduces significant...more

International Lawyers Network

New Guidance on the Subject of Comparative Advertising and Dilution of Goodwill

In 2023, the Federal Court of Canada released its decision in Energizer Brands, LLC and Energizer Canada Inc. v. Gillette Company (2023 FC 804). The decision clarifies some of the laws applicable to comparative advertising in...more

Blake, Cassels & Graydon LLP

Nouveau projet de loi fédéral visant le financement des tiers, la publicité et la désinformation dans le contexte électoral

Le 20 mars 2024, le ministre de la Sécurité publique, des Institutions démocratiques et des Affaires intergouvernementales a présenté le projet de loi C-65, Loi modifiant la Loi électorale du Canada (le « projet de loi ») à...more

Blake, Cassels & Graydon LLP

Canada’s New Elections Bill to Limit Third-Party Financing, Advertising and Disinformation

On March 20, 2024, the Minister of Public Safety, Democratic Institutions and Intergovernmental Affairs tabled Bill C-65: An Act to amend the Canada Elections Act (Bill) in the House of Commons. The Bill’s proposed amendments...more

International Lawyers Network

Charter of the French Language

The Quebec Charter of the French Language (the “Charter”) was adopted nearly 50 years ago to protect the status of the French language in the province of Quebec. It includes many rules, several of them directed at the...more

Stikeman Elliott LLP

End-of-Year Encore: Two Misleading Online Advertising Consent Agreements to Finish 2023

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In the final months of 2023, the Commissioner made it clear that misleading online advertising continues to be a focus of enforcement for the Competition Bureau, registering two consent agreements with the Competition...more

Smart & Biggar

Canadian Trademark Law 2023: A Year in Review

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2023 was an active year in Canadian trademark law. Canadian Courts addressed a wide range of issues, from licensing to comparative advertising to co-branding.   Notable changes also emerged from the Canadian Trademarks...more

Moritt Hock & Hamroff LLP

US Companies Must Prepare for Upcoming Changes to the French Language Requirements for Trademarks in Quebec, Canada

Amendments to the Charter of French Language (Charter) scheduled to come into force on June 1, 2025 will have major implications on trademark owners doing business in Quebec, Canada. This doesn’t just impact Canadian...more

Blake, Cassels & Graydon LLP

Le point sur la législation canadienne en matière de publicité en 2023

En 2023, le paysage législatif de la publicité au Canada a continué d’évoluer et de se transformer. Dans le présent bulletin, nous résumons certains développements notables. Selon nous, les entreprises qui font de la...more

Smart & Biggar

French-language requirements in Québec: Publication of the Draft Regulation to amend mainly the Regulation respecting the language...

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On January 10, 2024, the Regulation to amend mainly the Regulation respecting the language of commerce and business (Draft Regulation) was published in the Gazette Officielle du Québec. The Draft Regulation was eagerly...more

Blake, Cassels & Graydon LLP

Canadian Advertising Law: 2023 Year in Review

In 2023, the Canadian advertising legal landscape continued to transform and evolve. In this bulletin, we summarize some notable developments. We expect that businesses that advertise and promote their products or services in...more

Smart & Biggar

Game on! Quebec overhauls legislative and regulatory framework for publicity contests

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This fall, on October 27, 2023, the Quebec National Assembly passed the An Act to Amend Various Provisions for the Main Purpose of Reducing Regulatory and Administrative Burden. With this Act, the Quebec government aims,...more

American Conference Institute (ACI)

[Event] 30th Annual Advertising and Marketing Law - January 17th - 18th, Toronto, ON, Canada

Hosted by Canadian Institute, the 30th Annual Advertising & Marketing Law conference returns for another exciting year where the top minds convene to network and engage in thought-provoking discussions shaping the law, policy...more

Stikeman Elliott LLP

Hurry Up and Comply: Key Takeaways for Canadian Businesses on Misleading Advertising Urgency Cues

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Urgency cues remain near the top of the Competition Bureau’s misleading advertising enforcement priorities, as demonstrated by the Bureau’s recent consent agreement with a furniture chain retailer....more

Smart & Biggar

Health Canada publishes guidance on distinction between advertising and other activities for health products

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Promotional messages and activities regarding a health product are subject to the advertising provisions under the Food and Drugs Act (FDA), the Controlled Drugs and Substances Act and/or their associated regulations. For...more

American Conference Institute (ACI)

[Event] Advanced Summit on Food Law & Regulation - October 4th - 5th, Mississauga, ON, Canada

Hosted by Canadian Institute, the Inaugural Advanced Summit on Food Law & Regulation Canada takes place on October 4-5, 2023, at the Mississauga Convention Center in Mississauga, Ontario....more

Smart & Biggar

[Webinar] French Language Charter: Navigating the recent amendments and their impact on trademarks in Québec - November 9th, 12:00...

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In this webinar, our speakers will discuss the recent amendments to the French language requirements in Québec and touch on how they apply to product markings, promotion, and advertisements, plus practical tips on how to take...more

Blake, Cassels & Graydon LLP

Nouvelles restrictions relatives à la publicité sur les aliments et les boissons destinée aux enfants

Le 28 juin 2023, le nouveau Code des pratiques responsables en matière de publicité sur les aliments et les boissons destinée aux enfants (le « CPABE »), administré par les Normes de la publicité, est entré en vigueur. Le...more

Smart & Biggar

Federal Court’s decision in Energizer Brands, LLC v Gillette Company narrows test for depreciation of goodwill in comparative...

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Last week, the Federal Court of Canada issued its long-awaited decision in Energizer Brands, LLC v Gillette Company, 2023 FC 804. The case is noteworthy because it is a “comparative advertising” case, and one of only a few...more

Blake, Cassels & Graydon LLP

New Restrictions on Advertising Food and Drinks to Children

On June 28, 2023, Ad Standards’ new Code for the Responsible Advertising of Food and Beverage Products to Children (FBA Code) took effect. The FBA Code and its complementary Guide for the Responsible Advertising of Food and...more

Bennett Jones LLP

Ontario Proposes Ban on Using Athletes and Celebrities in iGaming Advertising

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Key Takeaways - - AGCO proposes banning the use of athletes and celebrities from internet gambling advertising and marketing in Ontario. - Comments can be submitted to AGCO until May 8, 2023. - New rules would be...more

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