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Advertising Online Gaming

Fox Rothschild LLP

At Stake - September 2024

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The Illinois Gaming Board (IGB) held its monthly meeting on Thursday, Sept. 12, 2024. The meeting was hybrid with in-person accessibility at 160 N. LaSalle St., 5th Floor Auditorium and via livestream. Board members present...more

Hudson Cook, LLP

"That's Unfair!" Navigating CFPB Scrutiny and Consumer Protection Challenges in the Gaming Industry

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The gaming industry has seen exponential growth over the past twenty years, transforming from a niche hobby into a mainstream cultural and economic juggernaut....more

Klein Moynihan Turco LLP

As Online Sports Betting Proliferates, Authorities Tighten The Screws On Gambling Advertising

On May 14, 2018, the United States Supreme Court decided the pivotal matter of Murphy v. National Collegiate Athletic Assoc., repealing the Professional and Amateur Sports Protection Act of 1992. The decision cleared the way...more

Fenwick & West LLP

Strategies for Reaching Hardcore Gamers with Effective Advertising

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When targeting hardcore gamers with in-game advertising, it's essential to create campaigns that not only capture their attention but also provide value. Engaging advertising campaigns that gamers enjoy are more likely to be...more

Wiley Rein LLP

Wiley Consumer Protection Download (April 16, 2024)

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Welcome to Wiley’s update on recent developments and what’s next in consumer protection at the Consumer Financial Protection Bureau (CFPB) and Federal Trade Commission (FTC). In this newsletter, we analyze recent regulatory...more

Troutman Pepper

Massachusetts Gaming Commission Targets Youth Advertising and Data Privacy in Proposed New Sports Wagering Rules

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The Massachusetts Gaming Commission is in the process of shaping new regulatory standards for sports wagering in Massachusetts, following the state’s adoption last summer of the Massachusetts Sports Wagering Act, Mass. Gen....more

Bennett Jones LLP

Ontario Proposes Ban on Using Athletes and Celebrities in iGaming Advertising

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Key Takeaways - - AGCO proposes banning the use of athletes and celebrities from internet gambling advertising and marketing in Ontario. - Comments can be submitted to AGCO until May 8, 2023. - New rules would be...more

White and Williams LLP

Maine Gambling Control Unit Takes Meaningful Steps Toward Sports Betting Rollout

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Roughly eight months after enacting legislation authorizing retail and online/mobile sports betting, Maine’s Gambling Control Unit (“MGCU”) is taking meaningful steps toward an official “launch.” On January 11, 2023, MGCU...more

White and Williams LLP

After Reaching Last-Minute Deal, Massachusetts House and Senate Pass Retail and Online Sports Betting Bill

On Monday, August 1, 2022, the Massachusetts House and Senate reached a last-minute deal to legalize retail and online sports betting throughout the state. The bill, which Governor Charlie Baker is expected to sign in the...more

Bennett Jones LLP

Advertising and Marketing in Ontario's New iGaming Market: Update for Private Operators

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The Alcohol and Gaming Commission of Ontario (AGCO) has announced new guidance for Internet gaming (iGaming) advertising and marketing, leading up to the launch of the province's new iGaming market on April 4, 2022....more

Morgan Lewis

Esports: The Year in Review and a Look Ahead

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As the second year of the pandemic comes to a close, esports—competitive organized video gaming—continue to see viewership and revenue growth in a way that traditional sports have not. Esports viewership is expected to reach...more

Sheppard Mullin Richter & Hampton LLP

The Impact of the CARU Advertising Guidelines Change On Privacy

As discussed in our sister blog, CARU’s revised Ad Guidelines go into effect on January 1, 2022. While the core principles of the guidelines have not changed, they now include new content to account for today’s advertising...more

Sheppard Mullin Richter & Hampton LLP

CARU Revises its Guidelines to Address Increase in Online Media

The Children’s Advertising Review Unit (CARU) recently revised its children’s advertising guidelines to address the increased prevalence of online media directed to children. Of note, the guidelines now apply to content...more

Saul Ewing LLP

The Rise of In-Game Advertising

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In recent years, businesses of all shapes and sizes have seized upon opportunities to advertise within the video game industry, and particularly in connection with esports games. As an example, BMW signed global partnership...more

Sheppard Mullin Richter & Hampton LLP

Esports: What We Should Expect in 2021

The esports ecosystem experienced transcendental growth in 2020 due at least in part to the Covid-19 pandemic, and is poised to act as a spring board for even further growth this year. With traditional sports largely...more

Manatt, Phelps & Phillips, LLP

No Discord Here: CARU Determines Social Media Platform Complies With COPPA

On October 6, the Children’s Advertising Review Unit (CARU) announced its finding that Discord, a social media platform that provides text, voice and video communication services via desktop, browser and mobile applications,...more

Katten Muchin Rosenman LLP

Kattison Avenue | Issue 3 - Summer 2020

Gambling With Graffiti: Using Street Art on Goods or in Advertising Comes With Significant Risks - Graffiti. Guerrilla Art. Street Art. Aerosol Art. Tagging. It appears on the sides of buildings, highway signs, boundary...more

Barnea Jaffa Lande & Co.

Google Permits Sports Betting Advertisements

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Tim Donaghy, a former professional American basketball referee, worked for the NBA for 13 seasons, until 2007, when he was tried and sentenced for gambling on the point spreads in games he served as referee. During an FBI...more

Dickinson Wright

Gaming Advertising Fines and Bans: How Might Recent Increases in Restrictions on Gaming Advertisements Across the Globe Impact...

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Recent months have seen a noticeable uptick in news about gaming advertising bans and restrictions across the globe. A few examples: In the K., a “whistle-to-whistle” advertising ban is set to be introduced at the start...more

Dickinson Wright

Gaming & Hospitality Legal News: Volume 12, Number 3

Dickinson Wright on

Gaming Advertising Fines and Bans: How might recent increases in restrictions on gaming advertisements across the globe impact gaming advertising in North America? Recent months have seen a noticeable uptick in news about...more

Manatt, Phelps & Phillips, LLP

FTC Wants Some Loot

Loot boxes are the subject of an upcoming Federal Trade Commission (FTC) workshop, with stakeholders encouraged to take part in the discussion of the controversial in-game rewards gaining popularity in online games....more

Wilson Sonsini Goodrich & Rosati

FTC Steps Up Scrutiny of Social Media Marketing

The Federal Trade Commission (FTC) has settled its first-ever complaint against social media influencers for deceptive endorsements. According to the FTC’s complaint, Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two...more

Sheppard Mullin Richter & Hampton LLP

Paid to Post? #FTCAdvice for Influencers

In our previous blog post, “#CAUTION: FTC Ramps Up Enforcement of and Education on Social Media Influencer Disclosure Requirements,” we discussed a recent Federal Trade Commission (the “FTC”) settlement and the FTC’s...more

K&L Gates LLP

Is Money Being Laundered Through Your Financial Institution Using Daily Fantasy Sports Sites?

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This alert addresses the explosion in popularity of daily fantasy sports (“DFS”) sites and the money-laundering potential that DFS sites may offer to criminals around the world. It then explains potential legal liability...more

Robinson+Cole Data Privacy + Security Insider

Online entertainment network Machinima settles with FTC

California based Machinima, an online entertainment network that promoted Xbox One, has settled an investigation with the FTC surrounding its advertising practices. The FTC alleged that Machinima paid “influencers” to post...more

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