News & Analysis as of

Algorithms Content Marketing SEO

Good2bSocial

What Is Information Gain in SEO & How Can Your Law Firm Benefit?

Good2bSocial on

Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more

Good2bSocial

What Is Keyword Density and Why Does It Matter for Legal Marketers?

Good2bSocial on

Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

Omnizant

“Maintenance SEO” for Law Firms Doesn’t Exist

Omnizant on

You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more

Good2bSocial

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Good2bSocial

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Legal Internet Solutions Inc.

Google’s First 2024 Algorithm Update: Quality Content Still Rules for Law Firms

Spoiler alert straight from Google: “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.” If your law firm’s digital...more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

Good2bSocial on

The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Good2bSocial

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

Good2bSocial on

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

Good2bSocial on

As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Omnizant

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

Omnizant on

Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

Good2bSocial

How to Determine if Your SEO Campaign is Working

Good2bSocial on

Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to...more

Legal Internet Solutions Inc.

Turning Content into Conversions in 5 Steps

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

Good2bSocial

SEO for Law Firms: Do Search Rankings Drop After a Mobile Usability Fail?

Good2bSocial on

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Good2bSocial

SEO Update for Law Firms: Does Content Hidden in Tabs Hurt Your SEO Ranking?

Good2bSocial on

SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do...more

15 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide