Data Driven Compliance: The Journeys of Albemarle and ABB to Data-Driven Compliance, Part 2
One Month to a More Effective Compliance Program Through Data Analytics: Day 13 – Data Management Automation
Compliance Into The Weeds: Data Analytics, BoA and DOJ Pronouncements
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Compliance Week National 2023 - Ana Iacovetta - Data Analytics to Improve Compliance
Compliance Week National 2023 - Vince Walden on Using Data Analytics to Improve Compliance
Why Your Data is Key to Reducing Risk and Increasing Efficiency During Investigations and Litigation
Leveraging Data and Technology to Achieve Scalable Food Service
Review Analytics for a New Era
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
This Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Legally Contented Podcast
ACI Insights- Interview with Chief Compliance Officer of General Motors
LISI's Ask Me Anything | Law Firm Marketing Analytics
What Can Moneyball Teach Us About People Analytics? - Hiring to Firing Podcast
Proof in Trial: Appellate Edition: Integra Med Analytics LLC et al. v. Providence Health & Services et al.
News + Views + To Do's | Adrian Lürssen, Co-founder, VP Strategic Development, JD Supra
Kidon IP War Stories - David Cohen & Bineet Bhasin
Podcast Episode 154: Marketing Analytics Trends at Law Firms
Leading in a Lonely World Podcast: Meet Dr. Marc Williams
AI and Analytics for Corporations: Common Use Cases
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more
Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more
You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more
What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a...more
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition...more
Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more
Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more
Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more
In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more
LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more
In today’s dynamic digital landscape, law firms understand the critical importance of SEO performance. But what happens when you opt for a website redesign and fear the depreciation of your hard-earned search engine rankings?...more
Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already...more
Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more
Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more