News & Analysis as of

Artificial Intelligence Data Collection Marketing

Good2bSocial

How to Build a Quality Email Database for Your Law Firm

Good2bSocial on

Email remains one of the most powerful marketing tools available, delivering some of the highest returns on investment. However, achieving meaningful results requires a well-rounded and engaged email list. Without it, your...more

BakerHostetler

ANA Children’s Advertising and Privacy Roundup

BakerHostetler on

The Association of National Advertisers (ANA) held its annual Masters of Advertising Law Conference November 11-13 in sunny Scottsdale, Arizona, and wow, children’s advertising and privacy was a hot-button topic at the...more

Venable LLP

Amid Pushback, the FTC Issues Anticipated Report on Data Practices of Social Media and Video Streaming Services

Venable LLP on

On September 19, 2024, the Federal Trade Commission (FTC or Commission) released a long-awaited staff report, A Look Behind the Screens: Examining the Data Practices of Social Media and Video Streaming Services (the Report),...more

Legal Internet Solutions Inc.

2024 Challenges and Opportunities for Law Firms

As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an evolving workforce and, as always,...more

Ankura

From Customer Centricity to Customer Intimacy: The Era of Hyper-Personalization

Ankura on

Hyper-personalization goes beyond one-time marketing events. It is about harnessing the long-term drivers of growth and prioritizing customer lifetime value. This is achieved by utilizing data and analytics collected at each...more

Legal Internet Solutions Inc.

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

Good2bSocial

AI in Legal Marketing: How to Leverage this Powerful New Technology for Your Next Campaign

Good2bSocial on

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years...more

Cornerstone Research

5 Questions with Donna Hoffman: How Technology Is Changing the Consumer Experience

Cornerstone Research on

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Donna Hoffman of the GW School of Business at...more

Cornerstone Research

A Machine Learning–Based Analysis of Alleged Marketing Misrepresentations

Cornerstone Research on

To illustrate the value of machine learning, consider the following fictional case. Client Foods Inc. (CFI) manufactures products sold in grocery stores. Plaintiffs allege that CFI marketed its products containing numerous...more

Good2bSocial

7 Disadvantages of AI in Law Firm Marketing

Good2bSocial on

AI is a hot topic that has the potential to revolutionize the way marketers work. That being said, many digital marketing professionals are a bit hesitant to dive right in. After all, when something seems too good to be true,...more

WilmerHale

FTC Warns Companies About AI Claims

WilmerHale on

On February 27, the Federal Trade Commission (FTC) released a blog post advising companies to monitor their claims regarding their use of artificial intelligence (or AI). ...more

Legal Internet Solutions Inc.

23 in ‘23

Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more

International Lawyers Network

The Role of Artificial Intelligence

The use of artificial intelligence (AI) in the fashion and beauty industries — and the marketing of the same — has steadily gained traction over the last few years and it’s not hard to see why. AI provides a myriad of...more

Hanzo

Why Adobe Experience Manager Creates Unique Web Archiving Challenges For Compliance

Hanzo on

Is your organization using Adobe Experience Manager (AEM) to create user-level individualized website experiences? If so, kudos to you and your marketing team. We’ve been blown away by the degree of granularity and...more

14 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide