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Good2bSocial

How to Optimize Your Law Firm’s Content for AI-Powered SERPs and LLMs

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Gone are the days when traditional SEO tactics could guarantee visibility. AI-driven search technologies and large language models (LLMs) like Google’s AI Mode and OpenAI’s ChatGPT are drastically reshaping how users find...more

Fox Rothschild LLP

Annual Super Bowl Post

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My favorite blog post of the year—where I get to assess the best commercials, track the rise in ad costs, and challenge you to identify your favorite celebrity endorsement. This year, demand for ad space was “robust” with...more

DLA Piper

Six Advertising Trends for 2025

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As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. ...more

Legal Internet Solutions Inc.

SearchGPT is Changing the Game

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Hogan Lovells

The use of generative AI in advertising: Legal pitfalls to look out for in the UK

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In the last couple of years, generative artificial intelligence (AI) has emerged as a transformative tool for the advertising industry, promising unprecedented efficiency and cost savings and innovative ways of creating...more

Lathrop GPM

Is AI Putting Your Organization at Risk?

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AI tools often drive efficiency and save money, but they have drawbacks. Here’s what to know....more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client

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Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Venable LLP

Façade, Fraud: FTC Final Rule Banning Fake Reviews

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On August 14, the Federal Trade Commission (FTC) announced a final rule aimed at protecting American consumers against fake reviews and testimonials. The rule, approved through a 5-0 vote, comes after nearly two years of...more

Katten Muchin Rosenman LLP

Unraveling the Legal and Regulatory Maze of Generative AI: 10 Areas to Watch

During the ANA Advertising Law One Day Conference at Katten’s New York office on March 20, Intellectual Property Partners Kristin Achterhof and Michael Justus, who leads the firm’s Artificial Intelligence (AI) Working Group,...more

Patterson Belknap Webb & Tyler LLP

Increase in Securities Litigation and Regulatory Scrutiny Concerning Artificial Intelligence

Several recent lawsuits, and comments by the U.S. Securities and Exchange Commission (“SEC”) and Federal Trade Commission (“FTC”), underscore the increasing litigation and regulatory scrutiny concerning the use of artificial...more

U.S. Legal Support

Artificial Intelligence in Law: How AI Can Reshape the Legal Industry

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You’ve probably heard the buzz around AI in recent years. But it’s not just a buzzword or an idea confined to the realms of science fiction. At least, not any longer.  Whether it’s ChatGPT, virtual assistants, NLP chatbots,...more

Good2bSocial

Law Firms Should Leverage AI for SEO and Content Creation

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Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable...more

Good2bSocial

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

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You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

Good2bSocial

Law Firm Content Marketing Trends to Follow in 2023

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The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

Reveal

Artificial Intelligence in eDiscovery: Outlook for 2023 and Beyond

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For over a decade, artificial intelligence (AI) has played an important role in eDiscovery, particularly in the review phase. One of the primary applications for AI has been in technology-assisted review (TAR), which has been...more

Thomas Fox - Compliance Evangelist

Compliance Communications: Using an AI Marketing Strategy – Part 2

Over a couple of blog posts, I am exploring topics raised in a recent Harvard Business Review (HBR) article, entitled “How to Design an AI Marketing Strategy: What the technology can do today—and what’s next”, by Thomas H....more

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