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J.S. Held

The Dark Side of Artificial Intelligence: Scams and Frauds

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AI is technology that enables computers to simulate human intelligence and problem-solving skills, whereas deepfake is synthetic media that has been digitally manipulated to replace and mimic one person’s likeness. AI has...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Good2bSocial

12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs

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Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting...more

Good2bSocial

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

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You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

Good2bSocial

Our 2023 HubSpot Tips Guide

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HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more

Good2bSocial

How to Clean Up Your HubSpot CRM Data

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Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the...more

Good2bSocial

15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing

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It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients...more

Legal Internet Solutions Inc.

Can ChatGPT Do All My Writing?

Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers...more

Legal Internet Solutions Inc.

23 in ‘23

Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more

Good2bSocial

Top 8 Marketing Automation Tools for Law Firms in 2022

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Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish....more

Legal Internet Solutions Inc.

5 Things to Think About For Your 2023 Law Firm Marketing Budget

I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more

Legal Internet Solutions Inc.

The Five Things to Think About For Your 2022 Marketing Budget

It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more

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