She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Legally Contented podcast
Blogging made him both the Pope and the Tom Hanks of D&O insurance - Legally Contented Podcast
This Am Law 150 partner's niche blog helped him build a seven-figure book of business - Legally Contented Podcast
On Her Shoulders Podcast Season 2, Episode 5: Life with Intentional Adventures (w/ Brenda McDearmon)
What it takes to be a corporate COO, mother, blogger, and leader with Sigalle Barness of Lawline: On Record PR
Stealth Lawyer: Zach Abramowitz, 'Blogcaster'
Survey: Firms With Blogs Grow Revenue Faster
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
Facebook. Twitter. LinkedIn. YouTube. Blogs. Email. Texts. Social media and the “E-Workplace” have become a fact of life for all employers. Companies have learned that these social media sites can be powerful marketing tools,...more