She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Legally Contented podcast
Blogging made him both the Pope and the Tom Hanks of D&O insurance - Legally Contented Podcast
This Am Law 150 partner's niche blog helped him build a seven-figure book of business - Legally Contented Podcast
On Her Shoulders Podcast Season 2, Episode 5: Life with Intentional Adventures (w/ Brenda McDearmon)
What it takes to be a corporate COO, mother, blogger, and leader with Sigalle Barness of Lawline: On Record PR
Stealth Lawyer: Zach Abramowitz, 'Blogcaster'
Survey: Firms With Blogs Grow Revenue Faster
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more
HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps,...more
Lawyers are more familiar with using ghostwriters than they realize. Sometimes, a lawyer will tell me, “Gee, I would never outsource or delegate my writing of a blog post or a bylined article.” When I hear a lawyer say...more
Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way for your firm to capture...more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm....more
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one...more