News & Analysis as of

Brand European Union Trade Mark (EUTM)

Faegre Drinker Biddle & Reath LLP

Tips for developing an efficient worldwide trademark application filing strategy

So you’re launching a new product line worldwide. Or maybe you’re rebranding a division of your global business. Or perhaps you’ve recently conducted an audit of your trademark portfolio and noticed several gaps in coverage....more

Hogan Lovells

Starbucks rocks for first time in Luxembourg

Hogan Lovells on

Judgment of the General Court, 16 January 2018 in case T-398/16, Starbucks Corp. vs EUIPO* In 2014, Starbucks opposed the below EUTM application seeking protection for “services for providing drinks“, services for which...more

Hogan Lovells

Europe: Double victory for Coca-Cola – General Court stops free-riding from outside EU

Hogan Lovells on

Judgment of 7 December 2017 in Case T-61/16 – The Coca-Cola Company v. EUIPO / Modern Industrial & Trading Investment Co. Ltd (Mitico)) - The General Court confirms that actual commercial use of an EUTM application can...more

K&L Gates LLP

"Brexit Bites": Intellectual Property Rights

K&L Gates LLP on

This is the sixth in our series of "Brexit Bites" which focuses on Intellectual Property. Registered Trade Marks - Post-Brexit, the UK would no longer be part of the European Union Trade Mark (EUTM) system,...more

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