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Brand Licenses

Adams and Reese LLP

It Is Brand Renewal Time in Tennessee for Manufacturers

Adams and Reese LLP on

The end of May in the Volunteer State means three things: the Cicadas are out in full force, it’s the beginning of summer break, and alcoholic beverage manufacturers need to renew their brands and varieties with the...more

Goodwin

Mixed-Use: Assembling the Jigsaw

Goodwin on

Mixed-use buildings and estates are very much the norm these days; they were prevalent pre-COVID-19 and, as discussed in a previous article in this series, that trend has accelerated. Whilst traditionally a mixed-use scheme...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Good(s) Intentions – What's Enough to Establish Bona Fide Intent to Use?

When used effectively, brand and merchandise licensing can increase the value of a brand by extending it into new, relevant product categories and by further monetizing brand equity. And when seeking to protect a brand in...more

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