Business Development, Popular

Why Website Accessibility Matters (And Why Ignoring It Could Cost You)

Legal Internet Solutions Inc. on 5/23/2025

When was the last time you thought about how accessible your law firm’s website is? If your answer is “never” or “not recently,” you’re not alone. Many firms focus on aesthetics, SEO, and content but overlook one huge factor:...more

How to Find Legal Directories to Boost Your Law Firm SEO

Good2bSocial on 5/13/2025

The digital landscape is transforming how law firms attract and retain clients. Among the myriad of strategies available, getting your law firm listed in legal directories stands out as a crucial component for boosting online...more

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Legal Internet Solutions Inc. on 4/1/2025

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

How to Optimize for Voice Search for Law Firms

Good2bSocial on 1/3/2025

Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars,...more

SearchGPT is Changing the Game

Legal Internet Solutions Inc. on 12/18/2024

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Balancing Agility and Speed with Preparation and Stability: Importance of Governance in a Fintech Startup

Ankura on 12/17/2024

In all our work with clients, my evaluation and expectations around compliance readiness come down to one point: Governance. This can mean a variety of things when it comes to a compliance program, but overall, we boil it...more

How to Start a Law Firm With No Money

IR Global on 10/23/2024

Starting a law firm gives lawyers the unique opportunity to take control of their careers, allowing them to choose clients, focus on preferred legal areas, and run their practice the way they want. However, without access to...more

Key Considerations and Best Practices in Logo Design for Law Firms + Checklist

Legal Internet Solutions Inc. on 9/24/2024

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more

Law Firm Target Audience: Reaching Your Ideal Client

Good2bSocial on 8/30/2024

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Apple Business Connect: Improve Your Law Firm’s Local SEO

Legal Internet Solutions Inc. on 8/14/2024

July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Legal Internet Solutions Inc. on 8/13/2024

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

For Founders, Raising VC Funds Comes From Being in the ‘Know’

DarrowEverett LLP on 8/5/2024

We have previously written regarding founders’ choice of entity decisions as well as a number of tips for entrepreneurs to keep in mind as their businesses begin to operate and grow. But for those founders who have eyes on...more

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Legal Internet Solutions Inc. on 6/18/2024

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Hot Topics in International Trade - June 2024 - Foreign Direct Investment Trends in 2024

Braumiller Law Group, PLLC on 6/11/2024

Foreign Direct Investment (FDI) is a driving force behind global economic growth and development, acting as a lifeline of funding for nations around the world. Imagine a company from one corner of the globe setting up shop or...more

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on 11/20/2023

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

Investment Management Update - November 2023

Skadden, Arps, Slate, Meagher & Flom LLP on 11/16/2023

...SEC Adopts Amendments to Fund Names Rule - On September 20, 2023, the U.S. Securities and Exchange Commission (SEC) adopted amendments to Rule 35d-1 under the Investment Company Act of 1940 (the Fund Names Rule) as well...more

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

Stefanie Marrone Consulting on 10/17/2023

Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more

SEO and Social Media: How They Go Hand in Hand

Good2bSocial on 9/6/2023

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

China Issues New Policy to Boost Private Economy

WilmerHale on 8/14/2023

On July 19th, 2023, the Central Committee of the Communist Party of China (CPC) and the State Council jointly released a detailed policy entitled “Opinions on Promoting the Development and Growth of the Private Economy” (the...more

Law Firms Should Leverage AI for SEO and Content Creation

Good2bSocial on 7/25/2023

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable...more

Compliance and AI: Mastering ChatGPT: Business Uses

Thomas Fox - Compliance Evangelist on 7/14/2023

Join us as we dive into the world of ChatGPT and discover how this powerful tool can revolutionize your business. Today we conclude our five-part blog post series on Mastering ChatGPT. In today’s final blog post, we look at...more

Getting to Know Google Analytics 4 for Legal Marketers

Legal Internet Solutions Inc. on 6/28/2023

Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

Good2bSocial on 6/26/2023

You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

The Ultimate Guide to Content Marketing for Law Firms in 2023

Good2bSocial on 6/23/2023

HubSpot is a powerful digital marketing platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites,...more

15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing

Good2bSocial on 5/25/2023

It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients...more

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