As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
Law firms rely heavily on digital marketing to fuel their growth. That doesn’t mean that their plans are always successful, though. Sometimes, despite the most thoughtful planning and diligent execution, your law firm...more
Effective law firm marketing is all about getting your message to the people who are seeking what you have to offer. Simple enough, right? Well, it’s more complicated than it sounds, especially in today’s increasingly...more
Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert...more