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8 Essential Law Firm KPIs for Measuring Success in 2025

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more

Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client

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Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong...more

Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Goodwin

The Rapidly Shifting Law Firm: Responding to Client Needs and Building Trust

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Goodwin Senior Counsel Brackett Denniston, former Senior VP and general Counsel at GE, recently sat down with Mike Caplan, Goodwin’s Chief operating officer, to discuss the shifting demands on today’s law firms and how to...more

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