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Consent Behavioral Advertising

WilmerHale

CISR Proposes Teenage Privacy Program Initiative

WilmerHale on

On April 19, 2022, the Better Business Bureau’s (BBB) Center for Industry Self-Regulation introduced the TeenAge Privacy Program (TAPP), an emerging initiative that sets out to help companies develop a teen-centric approach...more

BCLP

What percentage of websites deploy a “deemed consent” cookie banner?

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11.6%  The term “cookie banner” refers to a banner or splash page deployed on a website to inform visitors that the website uses cookies.  Most cookie banners fall within three categories...more

Sheppard Mullin Richter & Hampton LLP

NAI’s 2020 Code Effective January 1 Along with CCPA

The Network Advertising Initiative, which provides guidance to advertisers who engage in personalized advertising, updated its Code of Conduct (2020 Code) earlier this year to address, inter alia, data collected offline and...more

BCLP

CCPA Privacy FAQs: Does the CCPA require that a company obtain consent from a website user before placing cookies on their...

BCLP on

No. The CCPA does not expressly require that a company obtain consent from a website user before placing cookies on their browser...more

BCLP

GDPR Privacy FAQs: Do Cookie Banners that Provide the Ability to Opt-Out of Analytics and Advertising Cookies Satisfy European...

BCLP on

Yes, provided that the “opt-out” selection is the default when the banner loads and no behavioural or analytics cookies load prior to an “opt-in” by the data subject. A data subject’s consent to the use of analytics or...more

Sheppard Mullin Richter & Hampton LLP

Interest-Based Advertising Enforcer Hits 100

The Online Interest Based-Advertising Accountability Program, which enforces privacy principles for digital advertising, recently announced its 100th action. In announcing this landmark, the Accountability Program looked back...more

BCLP

Retailers Should Consider Whether Behavioral Advertising Is Sale of Information Under CCPA

BCLP on

The California Consumer Privacy Act (“CCPA”) was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

BCLP

Privacy FAQs: If a website participates in behavioral advertising, does the CCPA require that it disclose that it is “selling”...

BCLP on

The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

Latham & Watkins LLP

What Companies Can Learn From CNIL’s Privacy Consent Cases on Targeted Marketing

Latham & Watkins LLP on

The closure of four cases involving targeted advertising provides lessons for navigating compliance standards under the GDPR. The recent closure of cases brought by the French Data Protection Authority (CNIL) against four...more

Blake, Cassels & Graydon LLP

Legal Trends: Privacy

In April, the Office of the Privacy Commissioner of Canada (OPC) released its investigation report regarding Bell’s Relevant Ads Program (RAP). The RAP involved the creation of Bell Mobility customer profiles based on...more

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