News & Analysis as of


The CRM Marathon – and CRM Hurdles

by Chris Fritsch on

To finish a CRM marathon, you will need patience and persistence. Honestly, almost no runner feels like getting up at 5 a.m. every day to hit the road, but real winners keep going. ...more

The CRM Marathon – and the Data Dash

by Chris Fritsch on

Along the CRM implementation route, data quality issues are a common hurdle for every organization. Here’s why: during a law firm CRM rollout, thousands of shared contacts quickly flow into the system from users....more

The CRM Marathon: Training for the Race

by Chris Fritsch on

If you want to win any race, you have to train. For training to be effective, you need to start well in advance of the race and don’t expect quick results. While inadequate training won’t get you to the finish line, pushing...more

CRM Marathon Coaches

by Chris Fritsch on

It’s impossible to win any race without a good coach. Not everyone has had experience rolling out a CRM system before. ...more

The CRM Marathon Cheerleaders

by Chris Fritsch on

CRM should be a team sport. Trying to go it alone in implementing a CRM is not only painful, it’s impossible. The Marketing team is critical for defining a CRM strategy and assisting in the planning, communication and...more

3 CRM Tips for Attorneys On How To 'Work' Relationships

by JD Supra Perspectives on

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

The CRM Marathon: Plotting Your CRM Course

by Chris Fritsch on

Before embarking on your CRM marathon, it’s important to plot the best course. To do this, it’s helpful to determine where you are now. Successful CRM implementations begin with a comprehensive assessment of your current...more

CRM Is A Marathon, Not A Sprint

by Chris Fritsch on

When considering a CRM system, you may think that this is a technology that simply needs to be purchased, installed and implemented… but, in reality, that couldn’t be further from the truth. CRM is not a project, an...more

Winning the CRM War

by Chris Fritsch on

There is an old military adage that goes, “No battle plan can withstand the first confrontation with the enemy.” This references the fact that war is often unpredictable, and no amount of planning can account for all possible...more

The Dollars and Sense of Cleaning Up Your CRM Data

by Chris Fritsch on

Few people will disagree that good CRM data is essential for effective marketing. Despite that fact, bad data has become endemic in marketing databases everywhere....more

How Are You Using Your CRM Tools?

by Chris Fritsch on

The Swiss are known for inventing some pretty interesting and cool stuff: Velcro, Cellophane, the Helvetica font and, a favorite of many people, milk chocolate. But probably no other invention is so closely associated with...more

Data Quality Do’s & Don’ts – Part 2: The Missing Pieces of Your CRM Success Puzzle

by Chris Fritsch on

The holidays are long over and the scramble to send out holiday mailings seems like ancient history. But don’t close the book yet! ...more

The Social and Digital Media Train is Leaving the Station - Get Aboard!

by JD Supra Perspectives on

On this, the fourth day of social media and digital media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins. This father of three...more

Data Quality Do’s and Don’ts – Part 1: Degrading Data Quality

by Chris Fritsch on

In today’s highly mobile market, up to 30% of a firm’s CRM contact data quality can degrade each year. People get hired, fired, promoted and change jobs; they move and change addresses; they get married and divorced; some...more

Preventing Data Quality Depression – and Rolodex Rejection

by Chris Fritsch on

So what do you do if you just can’t seem to get data quality help from within your firm – or if you don’t want to spend months manually cleaning your CRM data? How big a problem is data quality depression really?...more

New Legal Startups Are Changing the Practice of Law

by Zapproved LLC on

Corporate Counsel recently reported on the dramatic growth of legal startups over the last two years — increasing from 412 to 1,104 today. This showed the increase in innovation targeting legal technology. While it’s valuable...more


by Chris Fritsch on

Once the outside structure of your CRM is solid, it’s time to think about the infrastructure. How will the information need to flow within the system and externally? What types of connections or integrations will need to be...more

The CRM Framework

by Chris Fritsch on

Once you have a solid CRM foundation to build upon, it’s time to begin building out the CRM framework for your system. Of course, the building blocks for every CRM are the contacts, including both people and companies....more

The CRM Foundation

by Chris Fritsch on

Once you have a concrete strategy and have formed a plan, you need to build a solid foundation for long term CRM success. Doing this type of ‘groundwork’ will ensure that your CRM implementation and structure will stand the...more

Choosing Your CRM Builder

by Chris Fritsch on

Selecting the right team to build your house is essential. We’ve all heard horror stories about dealing with bad contractors. Without the right building partner, you are likely to get a house that takes longer and costs more...more

The Blueprint for CRM Success

by Chris Fritsch on

CRM success starts with a plan. Once you have invested the time to articulate the initial ideas for your new CRM home and have shared your thoughts with your CRM architect and key stakeholders in the organization, it’s...more

The CRM Architect

by Chris Fritsch on

Because building a home - and configuring a new CRM system - are complex projects, for both, it typically makes sense to bring in an expert to help plan the project. Just as it makes sense to hire a skilled architect to...more

Ex parte Jung (PTAB 2015) - Computer-Readable Medium Claims vs. Printed Matter

Most software or computer-related patent applications today include a number of different types of claims, such as method claims, device claims, and computer-readable medium (CRM) claims. Such CRM claims are usually directed...more

500,000 Lines of Source Code: The New “Intangible Property”

Sergey Aleynikov’s six-year trade secret odyssey through all possible configurations of litigation, civil and criminal, federal and state, may at long last have come to an end after the New York Supreme Court recently...more

Data Quality Do’s and Don’ts – Part 6: The CRM Wreck

by Chris Fritsch on

Having worked with almost a hundred firms to help them achieve and enhance CRM success over the last 8 years, the biggest challenge we always seem to run into is CRM adoption. Firms consistently tell us that their CRM system...more

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