(Podcast) The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
The Briefing: The Future of TV? A 2025 Digital Media Trends Analysis
(Podcast) The Briefing: New California Laws for Digital Replicas Both Live and Dead
PODCAST: Williams Mullen's Trending Now: An IP Podcast - Artificial Intelligence: Issues Affecting Creators, Writers and Artists
The Briefing: Authors Get Mixed Results with Initial Skirmish in OpenAI Lawsuit
The Briefing: Authors Get Mixed Results with Initial Skirmish in OpenAI Lawsuit (Podcast)
Using Generative AI to Power Innovation in the Legal Sector: On Record PR
How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications: On Record PR
Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast
[LEGAL MARKETING MOMENTS] Recent Changes In Social and Digital Media
Understanding NFTs and Their Legal Implications
NFTs 101: The Basics of Non-Fungible Tokens, and Beyond
CMO Kevin Iredell on the Digital Transformation of Law Firms — Passle Podcast
Planning for the Future of Digital Marketing in 2021, with Leslie Richards, CIO of Furia Rubel Communications: On Record PR
Why Analytics Matter (and Why They Don't) - The Thought Leadership Project
Reporting the News as a Multimedia Journalist with Marion Callahan: On Record PR
[EP. 40: LEGAL MARKETING MINUTES] Are Younger People Better At Social Media (video)?
[EP. 40] Are Younger People Better At Social Media?
[EP. 40: LEGAL MARKETING MINUTES PODCAST] Are Digital Natives Better At Social Media?
To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How
As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
In addition to legal analysis, legislative developments, and some general whimsy, in this blog we highlight commentary from regulators and industry figures in the advertising law space. We had the opportunity to hear from...more
When the FTC announced it was doing a workshop focused on children’s digital marketing that would be followed by a Staff Report, I was as giddy as a kid on Halloween. But now I feel like I got more tricked than treated,...more
A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we work with do not have a...more
Coordinated actions taken by federal regulators and enforcement agencies over the last year have demonstrated a new focus on assailing two distinct practices in digital advertising: the use of algorithms for targeting...more
At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment....more
Nebraska Legislature Considers Sales Tax on Digital Advertising - On February 13, 2020, the Nebraska Legislature’s Revenue Committee heard testimony on Legislative Bill 989, which would expand Nebraska’s sales tax base to...more
On January 14, LB 989 was introduced in the Nebraska Legislature, which would impose sales and use tax on “the retail sale of digital advertisements.” The bill defines “digital advertisement” as “an advertising message...more
Maryland State Senators Miller and Ferguson have introduced legislation (Senate Bill 2) that would impose a new Digital Advertising Gross Revenues Tax for all taxable years beginning after December 31, 2020. If signed into...more
In a signal that the FBI’s investigation into media buying and transparency is progressing, the FBI has reportedly interviewed former and current executives from multiple media buying agencies, and reports surfaced in March...more
The past year has been a volatile one, from trade wars to the government shutdown to a stock market dive. One constant that U.S. businesses have become accustomed to, however, is deregulation across a wide variety of...more
On December 4, 2018, the New York Attorney General (NYAG) announced that Oath Inc., which was known until June 2017 as AOL Inc. (AOL), has agreed to pay a $4.95 million civil penalty to settle allegations that AOL’s ad...more
Last week, the FTC announced an agreement containing a consent order, subject to final approval, resolving its claims against Warner Bros. Home Entertainment Inc. (“Warner Bros.”) for the company’s misleading use of social...more
New ways of monetizing digital media has brought challenges in regulating advertising. The FTC has recently issued guidelines to provide businesses and advertisers with insights as to how to comply with the FTC Act. Despite...more
Starting a few years ago, the FTC began increasing its efforts to address online disclosures in new media. For example, in 2013, the FTC issued .com Disclosures: How To Make Effective Disclosures in Digital Advertising, which...more
Brand companies have come to view user-generated content as often one of the most effective and authentic ways to advertise their products or services. This is known as “user-generated content marketing.” For example, with...more
Attorneys General in New York, Pennsylvania, and Washington recently announced a settlement with an online marketing company over its “negative option” marketing plans. Internet Order LLC advertises an offer whereby consumers...more