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Copo Strategies + Law Firm Editorial Service

How to engage your law firm’s “tire kickers” so that they become clients

Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients. Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more

ClientsFirst Consulting

Effective eMarketing – Don’t be Content with Subpar Content

In previous posts, we addressed best practices for eMarketing and email design as well as internal processes for creating good email communications. If it seems that you’re doing everything right and your email metrics are...more

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