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Key Takeaways - - At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA. - At least five courts have now held...more
The Commercial Electronic Mail Act (CEMA) is a Washington State law that prohibits sending state residents a commercial email misrepresenting the sender’s identity. A commercial email promotes real property, goods, or...more
Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is “false or misleading” under Washington’s Commercial Electronic Mail Act (CEMA)....more
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. ...more
Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more
Our readers may recall a prior piece in which we discussed email marketing compliance, and a California statute which prohibits the sending of false or misleading unsolicited commercial email. With the marketing industry’s...more
Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more
On today’s episode of Ad Nauseam Amy and Daniel have a special guest – Allyson Himelfarb – who is joining their discussion of CAN-SPAM and FTC enforcement of email marketing rules....more
Sorry folks, there is no punchline here, but there are bottom lines from a settlement the Federal Trade Commission (FTC) announced last week. We discuss three today: (1) the FTC continues to mount broad investigations and...more
The world of digital advertising is always changing. Google’s recent move to delay the end of third-party cookies gives us a bit more time, but the push for better user privacy and data protection is here to stay. In this...more
Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more
This month, Google announced that it would soon implement new requirements for “bulk senders” – defined as senders who send more than 5,000 messages to Gmail addresses in one day – that will likely impact most companies that...more
When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more
Last week, two Washington consumers filed a proposed class action lawsuit accusing Old Navy of spamming them with emails that included false or misleading information about the duration of sales. For example, the complaint...more
Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more
Hey podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and I will be your host for this episode of LISI’s All the Things podcast. I am joined on this month’s episode of One More...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more
At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more
Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact....more
There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan...more
Causation, an issue courts often wrestle with when deciding insurance coverage issues, lands the starring role in our February Insurance Update. •A county experienced higher costs due to the opioid crisis. Does its...more
Providing business teams with advice for sending text messages can be nothing short of frustrating. For businesses used to sending email marketing, the laws for texting are unexpected. Unlike the CAN-SPAM Act, TCPA requires...more
IAB Europe has updated its Guide to Post Third-Party Cookie Era. The guide provides a detailed overview of the various targeting techniques used today and some options and consideration going forward. Key Takeaways- ...more