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Perkins Coie

Class Action Lawsuit Over Marketing Email Tracking Pixels Dismissed by Federal Court

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Key Takeaways - - At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA. - At least five courts have now held...more

Robinson+Cole Data Privacy + Security Insider

Re: Watch What You Say Here

The Commercial Electronic Mail Act (CEMA) is a Washington State law that prohibits sending state residents a commercial email misrepresenting the sender’s identity. A commercial email promotes real property, goods, or...more

BakerHostetler

Not to Change the Subject (Line) ...but Email Marketers May Want to Take Note of a Recent Washington Supreme Court Ruling

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Email marketers will want to take note of a recent Washington State Supreme Court opinion interpreting what constitutes a subject line that is “false or misleading” under Washington’s Commercial Electronic Mail Act (CEMA)....more

Venable LLP

Email Marketing

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Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. ...more

Kilpatrick

Takeaways | Key Takeaways from the Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps

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Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more

Klein Moynihan Turco LLP

Email Marketing Compliance

Our readers may recall a prior piece in which we discussed email marketing compliance, and a California statute which prohibits the sending of false or misleading unsolicited commercial email. With the marketing industry’s...more

Good2bSocial

Law Firm Lead Generation: What are Qualified Leads?

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Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more

BakerHostetler

[Podcast] AD Nauseam: Email Marketing and the FTC: CAN-SPAM No Longer Canned

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On today’s episode of Ad Nauseam Amy and Daniel have a special guest – Allyson Himelfarb – who is joining their discussion of CAN-SPAM and FTC enforcement of email marketing rules....more

BakerHostetler

Data Security, Commercial Email and Employee Reviews Walk into a Bar...

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Sorry folks, there is no punchline here, but there are bottom lines from a settlement the Federal Trade Commission (FTC) announced last week. We discuss three today: (1) the FTC continues to mount broad investigations and...more

Good2bSocial

Navigating A Cookieless Future: PPC Strategies For Law Firms in a Privacy-First World

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The world of digital advertising is always changing. Google’s recent move to delay the end of third-party cookies gives us a bit more time, but the push for better user privacy and data protection is here to stay. In this...more

Good2bSocial

Boost Your Law Firm’s Webinar Sign-Ups: A 10-Step Guide

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Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more

Kelley Drye & Warren LLP

New Gmail Marketing Requirements Will Impact Most Advertisers

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This month, Google announced that it would soon implement new requirements for ​“bulk senders” – defined as senders who send more than 5,000 messages to Gmail addresses in one day – that will likely impact most companies that...more

Good2bSocial

The Ultimate Guide to Law Firm Digital Marketing

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When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more

Kelley Drye & Warren LLP

Lawsuit Accuses Old Navy of Creating False Sense of Urgency

Last week, two Washington consumers filed a proposed class action lawsuit accusing Old Navy of spamming them with emails that included false or misleading information about the duration of sales. For example, the complaint...more

Good2bSocial

Internet Marketing Dos and Don’ts for Law Firms

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Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more

Good2bSocial

How Your Website Can Turn Into Lead Generation For Your Law Firm

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Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more

Legal Internet Solutions Inc.

One More Thing - Developing Leadership Skills and Making Connections with Laura Toledo, LMA Midwest Immediate Past President

Hey podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and I will be your host for this episode of LISI’s All the Things podcast. I am joined on this month’s episode of One More...more

Good2bSocial

Lead Generation for Lawyers: The Best Campaigns for Every Channel

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Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

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Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Good2bSocial

The Who, What, When, Why, and How of Digital Marketing for Law Firms

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At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more

Good2bSocial

15 Digital Content Marketing Mistakes to Avoid When Marketing Law Firms

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Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact....more

Good2bSocial

13 Attorney Marketing Tactics that Work

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There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan...more

Rivkin Radler LLP

Insurance Update - February 2022

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Causation, an issue courts often wrestle with when deciding insurance coverage issues, lands the starring role in our February Insurance Update. •A county experienced higher costs due to the opioid crisis. Does its...more

Sheppard Mullin Richter & Hampton LLP

Texting Post-Duguid: Can Consent Practices Change?

Providing business teams with advice for sending text messages can be nothing short of frustrating. For businesses used to sending email marketing, the laws for texting are unexpected. Unlike the CAN-SPAM Act, TCPA requires...more

Fox Rothschild LLP

IAB Europe Updates Advice On Ad Targeting Without Third-Party Cookies

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IAB Europe has updated its Guide to Post Third-Party Cookie Era. The guide provides a detailed overview of the various targeting techniques used today and some options and consideration going forward. Key Takeaways- ...more

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