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Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build...more
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more
A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to...more
The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more
An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your target audience targets are and understand as much about them as possible....more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more