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Fast-Food Industry › European Union Intellectual Property Office (EUIPO)

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BIG MAC Trademark Not That Big in the EU: How McDonald’s Failed to Prove Genuine Use of its EU Trademark

Foley Hoag LLP - Making Your Mark on

On January 11, 2019, the Cancellation Division of the European Union Intellectual Property Office (“EUIPO”) rendered a surprising decision that revoked in its entirety the McDonald’s Company’s BIG MAC trademark registration,...more

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