Daily Compliance News: May 1, 2025, The 100 Days of Corruption Edition
Navigating Consumer Protection: The CFPB's Expanding Reach — Payments Pros – The Payments Law Podcast
Episode 341 -- DOJ Charges Visa with Monopolization and Exclusionary Conduct in the Debit Card Market
Podcast Episode 187: Will AI Kill SEO?
State AG Pulse | The Laboratories of Democracy
Interview With Ayesha Minhaj, Google - Digital Planning Podcast
Insurtech Briefly Podcast: Licensing, Google and Lead Gens
Podcast: The Briefing by the IP Law Blog - Andy Warhol's Prince Prints: Not Fair Use!? (Part Two)
The Briefing by the IP Law Blog - Andy Warhol's Prince Prints: Not Fair Use!? (Part Two)
Episode 169 -- DOJ Files Antitrust Case Against Google
Do I need permission to use images from Google on my website?
Data Privacy Trouble Surrounding Google Street View Cars Presents Lesson for Smaller Companies
Weekly Brief: New Round of Layoffs Hit Law Firms
FCC to Create Free National Super WiFi Network? Not Anytime Soon—Dana Frix
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined...more
Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more
Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already...more
Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more
June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing professionals. But first, what is a K.P.I.?...more
Technical SEO has a huge impact on law firm websites and their performance in search engines. If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to...more
Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the...more
LinkedIn continues to advance their content ecosystem. You can use the various features available to better connect with decision-makers. In this post, we are exploring some advanced content tactics that will help you to...more
In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more
Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start. To help you feel more comfortable...more
We all know that it’s difficult to improve what you can’t measure. Every marketer wants to create better touchpoints with potential clients and nurture engagement, but that is tricky if you don’t have a thorough understanding...more
Google has just announced a new top-level domain for law firms- .esq. Google has traditionally offered just a few top-level domains like .com, .org, or.net. However, these domains did not allow websites to truly showcase...more
Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices...more
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in...more
AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area...more
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more