HubSpot is a terrific tool that can make a huge impact on your law firm’s digital marketing. Our clients license theHubSpot marketing for law firms platform and then ask us to help them to use it effectively. Here are 35 tips...more
How can law firms build their competitive advantage in 2023? In partnership with ACEDS, IPRO surveyed 182 law firm professionals to explore their perceptions on the key challenges their departments are likely to face in 2023,...more
While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration....more
In our discussions over the last few years about the future of the law firm, the one thing that has become abundantly clear is that for lawyers and firms to be successful, they will have to learn to collaborate effectively...more
In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete....more