Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings
This is the smartest $250 you’ll ever invest in your marketing
Terra Davis of Knobbe Martens on Fostering Psychological Safety, Inclusion and Belonging - CMO Series REPRESENTS Podcast
The Weight of Your Word: The High Stakes of Public Statements - On Record PR
Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast EP168
All Modesty Aside for Just a Moment
Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167
Disruption is not on the horizon. It is already here. From generative AI and automation to shifting client expectations and the commodification of legal knowledge, the legal industry is undergoing rapid transformation. This...more
Artificial intelligence (AI) has made waves in just about every industry after breaking containment in 2022. The benefits of automation, powerful data processing, and predictive generation empower a wide variety of...more
In a year of nonstop buzz about AI and data, it’s no surprise that law firms report a record use of analytics. Indeed, in a survey by Lex Machina, 68 percent of legal professionals said they were using legal analytics, up...more
In today’s data-driven legal landscape, Client Relationship Management (CRM) systems have become indispensable tools for law firms. However, the effectiveness of this tool hinges on the quality and security of the data it...more
On the sixth day of CRM, Chris Kringle Fritsch gave to me six ways to increase eMarkeing success using artificial intelligence. In today’s digital age, many law firms are utilizing email marketing to connect with their...more
Poor data quality in higher education institutions’ alumni programs is a problem we hear far too often. Data quality is vital to the university and program’s ability to accurately forecast various aspects of an alumni program...more
Did you know that 70% of all CRM implementations fail to meet expectations? A failed CRM implementation costs firms thousands of dollars, and wasted time and resources....more
If you’re still struggling with CRM adoption challenges, taking a “white glove” approach can help. Customize training for the attorneys’ specific needs, and ensure they’re getting value. ...more
Imagine removing your attorneys and their assistants from the CRM data input process and eliminating your “CRM adoption” roadblocks forever. That vision is now a reality - with ERM....more
There is a simple methodology for achieving good data quality in your CRM system. By following these additional steps you will improve your data - and your marketing and business development outcomes....more
Good data quality may seem like a lofty goal, because keeping CRM contact records clean and current requires some frequent heavy lifting. These seven steps can bring better data quality within reach....more
Often when firms embark on implementing a Client Relationship Management (CRM) system, the primary motivation is to have centralized contacts and lists so they can send clients and prospects newsletters, alerts, thought...more
As states across the country consider lifting restrictions and allowing business and other activities to resume, many businesses are anticipating what operations will look like in the weeks, months and even years to come....more
As the COVID-19 situation is rapidly unfolding, it has never been more important to be able to effectively communicate and maintain relationships with your core constituencies – but this can be challenging. We are hearing...more
The rapid pace of technology development can be dizzying. In the professional services arena, technology is accelerating change in every department and practice and affects almost all roles and responsibilities. In...more
Today we share our conversation with Evan Parker, a Ph.D. statistics expert and founder of Parker Analytics. Evan is ushering in a new era of data-driven decision-making for law firms by working with them to collect, assess,...more
Building your own dream home is something that many people want to do someday. While the concept sounds lovely - having your perfect place with all of the features your heart desires - many people don’t contemplate that, like...more
Did you ever spend time researching and shopping for something you really wanted? You looked at it online – maybe even made a trip to a brick and mortar store – and then, once you concluded that it was exactly what you...more
Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption,...more
It’s no secret that CRM system implementations can be complex and often problematic – and, as a result, they often have notoriously high failure rates. In fact, research from industry experts indicates that up to 70 percent...more